Identify Cigna pharmacy's competitor and external environment and the Industry Journal or Publication website. What publications or research firms can you benefit from their findings? How can you improve Cigna’s profile to enhance there social media presence?
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- How is this accumulation of big data related to CRM? How does Netflix use customer touch points?How can data-driven marketing strategies improve customer loyalty and value? What role do digital platforms such as social media, mobile messaging, and email marketing play in customer lifecycle management? How can artificial intelligence and big data be utilized to provide personalized and relevant interactions with customers? How can social media and mobile interactions be integrated to establish social CRM capabilities and enhance customer loyalty and advocacy? What are the advantages of using data analysis and targeting techniques to increase customer loyalty and value, and what alternative approaches can be explored to encourage interactions with customers?Answer 1. How can customers achieve satisfaction? As an entrepreneur competing with other businesses, what are the various programs/tools that can be used by marketers in building customer relationship management? Explain with examples on how each of these programs can be applied.
- create a customer segmentation for Lynk&Co company.Explain the concept of customer segmentation in CRM. How is it used to target and personalize marketing efforts?Describe the concept of eye-tracking technology as an input device. What are its potential applications in fields like market research and accessibility?
- Which metric would you select and use to determine the value of long-term customer relationship in an organization? Why? Customer Lifetime Value (CLV); Customer Acquisition Cost (CAC); Customer Satisfaction & Retention; Net Promoter Score (NPS) or Number Of Customers?1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?For snap chat