Hi, I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions. Can you help us understand why? The vendor’s performance metrics are below. Thank you, Carlos Henderson Task Instructions The percentages in the table represent the performance change from the previous month. Consider the impact of each metric on customer questions. Metric Month 1 Month 2 Month 3 % Customer Questions +8% +10% +12% % Shipped On Time -10% -7% -5% % Shipped Incorrectly +2% +4% +4% % Discounted +18% +18% +14% Units Shipped (Thousands) 80 85 100 Question 3 of 4 How impactful were product discounts on customer questions?

Hi, I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions. Can you help us understand why? The vendor’s performance metrics are below. Thank you, Carlos Henderson Task Instructions The percentages in the table represent the performance change from the previous month. Consider the impact of each metric on customer questions. Metric Month 1 Month 2 Month 3 % Customer Questions +8% +10% +12% % Shipped On Time -10% -7% -5% % Shipped Incorrectly +2% +4% +4% % Discounted +18% +18% +14% Units Shipped (Thousands) 80 85 100 Question 3 of 4 How impactful were product discounts on customer questions?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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Task

Instructions

The percentages in the table represent the performance change from the previous month. Consider the impact of each metric on customer questions.

Metric	Month 1	Month 2	Month 3
% Customer Questions	+8%	+10%	+12%
% Shipped On Time	-10%	-7%	-5%
% Shipped Incorrectly	+2%	+4%	+4%
% Discounted	+18%	+18%	+14%
Units Shipped (Thousands)	80	85	100

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