Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web site construction is estimated to be $153,000. Variable processing costs are estimated to be $7 per book. The publisher plans to sell single-user access to the book for $45. Through a series of web-based experiments, Eastman has created a predictive model that estimates demand as a function of price. The predictive model is demand = 4,000 - 6p, where p is the price of the e-book. (a) Construct an appropriate spreadsheet model for calculating the profit/loss at a given single-user access price taking into account the above demand function. What is the profit estimated by your model for the given costs and single user access price (in dollars). $ -11260 (b) Use Goal Seek to calculate the price (in dollars) that results in breakeven. (Round your answer to the nearest cent.) $ 48.23 (c) Use a data table that varies price from $50 to $400 in increments of $25 to find the price (in dollars) that maximizes profit. $ 498,900 x Need Help? Read It

Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter15: Decision Analysis
Section: Chapter Questions
Problem 5P: Hudson Corporation is considering three options for managing its data warehouse: continuing with its...
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Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed
cost of manuscript preparation, textbook design, and web site construction is estimated to be $153,000. Variable processing costs
are estimated to be $7 per book. The publisher plans to sell single-user access to the book for $45.
Through a series of web-based experiments, Eastman has created a predictive model that estimates demand as a function of price.
The predictive model is demand = 4,000 - 6p, where p is the price of the e-book.
(a) Construct an appropriate spreadsheet model for calculating the profit/loss at a given single-user access price taking into
account the above demand function. What is the profit estimated by your model for the given costs and single user access
price (in dollars).
$ -11260
(b) Use Goal Seek to calculate the price (in dollars) that results in breakeven. (Round your answer to the nearest cent.)
$ 48.23
(c) Use a data table that varies price from $50 to $400 in increments of $25 to find the price (in dollars) that maximizes profit.
$ 498,900 x
Need Help?
Read It
Transcribed Image Text:Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web site construction is estimated to be $153,000. Variable processing costs are estimated to be $7 per book. The publisher plans to sell single-user access to the book for $45. Through a series of web-based experiments, Eastman has created a predictive model that estimates demand as a function of price. The predictive model is demand = 4,000 - 6p, where p is the price of the e-book. (a) Construct an appropriate spreadsheet model for calculating the profit/loss at a given single-user access price taking into account the above demand function. What is the profit estimated by your model for the given costs and single user access price (in dollars). $ -11260 (b) Use Goal Seek to calculate the price (in dollars) that results in breakeven. (Round your answer to the nearest cent.) $ 48.23 (c) Use a data table that varies price from $50 to $400 in increments of $25 to find the price (in dollars) that maximizes profit. $ 498,900 x Need Help? Read It
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