Discuss the concept of predictive analytics in CRM and its role in improving customer relationship management.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
icon
Related questions
Question

Discuss the concept of predictive analytics in CRM and its role in improving customer relationship management.

Expert Solution
steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Business Intelligence Analytics tools and techniques
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing