Discuss the concept of predictive analytics in CRM and its role in improving customer relationship management.
Discuss the concept of predictive analytics in CRM and its role in improving customer relationship management.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Discuss the concept of predictive analytics in CRM and its role in improving customer relationship management.
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