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- What is false about the consumer decision process? A Problem recognition stage can include needs and opportunities as well The funnel stages interest and desire could include information search O Action stage of the funnel relate to the purchase and post-purchase stages of consumer decision process. O All are true. None are false.What products do you think generally areassociated with brand-loyal decision making andwhich with repeat-purchase decision making?Justify your response.4. What is the correct order of Maslow's Hierarchy of Needs, starting at the lowest, most basic level: Group of answer choices Physiological needs, Love & Belonging, Safety & Security, Self-Esteem, Self-Actualization Physiological needs, Safety & Security, Love & Belonging, Self-Esteem, Self-Actualization Physiological needs, Love & Belonging, Safety & Security, Self-Actualization, Self-Esteem Physiological needs, Safety & Security, Self-Esteem, Love & Belonging, Self-Actualization
- What is the equally likely decision model? Explain briefly plzMany consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel A) cognitive bias. B) postpurchase cognitive dissonance. C) psychological risk. D) need recognition. E) physiological risk.Identify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail. (words limit 200)
- Write short description for each Strategic Marketing Process Situational analysisGoal settingMarketing programMarketing planImplementation phaseResults Control phaseThe consumer decision-making process involves need recognition, the search for information, evaluation of alternatives, the purchase decision, and post-purchase behavior. () a) True b) False. Describe the manifest and latent motives thatmight arise in purchasing, shopping at, or givingto the following:a. Yukon hybridb. Saks Fifth Avenuec. Bose sound systemd. A kittene. Mercedes-Benz convertiblef. iPhone
- Marketers point out that the five levels in Maslow’s hierarchyof needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of thefollowing could fulfill more than one need:a. A donation to the Red Cross to help tornado victimsb. A retirement investment accountc. Axe body washd. Dinner at an upscale restaurantAccording to Abraham Maslow, the hierarchy of needs is a good way to guide marketer's thinking. Which of the following best describes the category in which health falls? O Basic human needs. Safety and security O Social needs O Self-actualization.1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation