Discuss how electric car adoption could possibly be influenced in the Singapore market. With Nissan LEAF as an example, use some selected concepts you have learned in class – such as diffusion of innovations, categories of innovations, adoption process, diffusion rate, factors affecting innovation, and adoptions of innovation over time – to illustrate your answer
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Discuss how electric car adoption could possibly be influenced in the Singapore market. With Nissan LEAF as an example, use some selected concepts you have learned in class – such as diffusion of innovations, categories of innovations, adoption process, diffusion rate, factors affecting innovation, and adoptions of innovation over time – to illustrate your answer.
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- What cultural aspects may affect the purchase of Coolmate (Vietnamese clothing brand)? Describe and give example.What characteristics of a new product affect its rate of adoption? How will each factor influence the rate of adoption of electric automobiles?Critical Thinking Consider the differences in marketing to consumer markets versus business markets. Which aspects of the processes of product adoption and diffusion apply to both markets? Which aspects are unique to one or the other? Provide evidence of your findings.
- What is “genericide”? Discuss a recent case and make recommendations regarding how marketers can avoid it.What is innovation digital marketing? can you explain with some examples?Diffusion of Innovation There are certain products that can be associated with users in each stage of the diffusion of innovation curve. The process by which the use of an innovation-whether a product, a service, or a process-spreads throughout a market group, over time and across various categories of adopters, is referred to as diffusion of innovation. The theory surrounding diffusion of innovation helps marketers understand the rate at which consumers are likely to adopt a new product or service. It also gives them a means to identify potential markets for their new products or services and predict their potential sales, even before they introduce the innovations. Roll your cursor over each type of product to reveal definitions. Then place each product under the correct consumer type. PlayStation VR Headset Innovator Electric car Movies newly released on demand Early Adopter SUV Early Majority VCR Late Majority Electric car Laggard
- Building trust in with emerging market consumers using the consumer mind space model.Explain how you will build trust in your brand with consumers in the emerging city by using the consumer mind space model as your guideline. In your explanation:• Discuss the importance of each of these concepts in terms of entering the brand into an emerging city.Sometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. Give two examples of products or brands that use this strategy, and how do they accomplish it? Are there any potential risks to taking this approach with specific products or brands, and what might make some products or brands more susceptible to these kinds of risks?How do you think Impossible Foods’ decision to introduce its meatless burger through restaurants first influenced the product adoption process?
- Consider the following categories of products: beer, candy bars, and running shoes For each category, please do the following: identify the basic level, superordinate, and subordinate levels in the taxonomic structure identify prototypes for each category, and explain your choices identify the specific features and associations consumers likely have with the prototypes please use beer,candy bars and running shoesQ - Cultural Social, Personal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors.Please write a short note on " Societal Marketing Concept" with two suitable examples. Please answer at your own words