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- How would you feel about putting together a marketing plan for someone /a company/a movement you disliked?Critical Thinking Consider the differences in marketing to consumer markets versus business markets. Which aspects of the processes of product adoption and diffusion apply to both markets? Which aspects are unique to one or the other? Provide evidence of your findings.Marketing researchers have generally used the objective method to measure social class, rather than the subjective or reputational methods. Why has the objective method been preferred by researchers?
- 1. How does Freud’s work on the unconscious mind relate to marketing practice? 2. Enculturation helps us learn the beliefs and behaviors of our own society. Could an external marketer learn the same things through acculturation? 3. What is the basic philosophy behind a lifestyle marketing strategy? 4. How can marketers stay on top of changes in lifestyle trends?1. Name and describe the types of publics in a company’s marketing environment. 2. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 3. Describe Generation Z. What differentiates GenZers from other demographic groups, such as baby boomers, Generation X, and millennials? 4. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 5. Why should marketers play close attention to the political environment?This week's post is focussed on one of the most critical functions in building generic products into megabrands such as toyota, yamaha, coca-cola, pirelli, casio, panasonic, mobil, and marlboro among others that have outlived generations of consumers. We shall be searching and sharing the hidden secrets and rationale for their perceived success stories.
- With marketers increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target themass market. Do you believe mass marketing is dead? If so, why.If not, why not?With marketers increasingly adopting more and more refined market segmentation schemes - fueled by the Internet and other customization efforts - some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market. Is mass marketing dead? opinion wiseTechnological advancement is one of the more dramatic forces affecting today’s marketing environment. Suppose that you are the marketing executive of a major brand, appraise how new technologies affect the development of a marketing campaign for this brand targeting Generation Z. (use your own words)
- 3- Can we as a marketer stop traditional marketing strategies and only implement digital marketing strategies, discuss and support you answer with an example.1.Why the limitation of portfilio analysis is defining product/market segments is difficult?Identify and briefly explain the most appropriate approach to integrated marketing communication for each of the following: 1. Gen Z 2. Millennials 3. Gen X 4. Baby Boom