eferences are strong among e-commerce’s most important demographic — Millennials. Nielsen’s data shows that nearly three-quarters of millennial consumers are willing to pay more for sustainable goods. Explain the reasons for this to happen and give examples of at least 2 real businesses practicing this to meet the needs of millenials
eferences are strong among e-commerce’s most important demographic — Millennials. Nielsen’s data shows that nearly three-quarters of millennial consumers are willing to pay more for sustainable goods. Explain the reasons for this to happen and give examples of at least 2 real businesses practicing this to meet the needs of millenials
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2SC
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Preferences are strong among e-commerce’s most important demographic — Millennials. Nielsen’s data shows that nearly three-quarters of millennial consumers are willing to pay more for sustainable goods. Explain the reasons for this to happen and give examples of at least 2 real businesses practicing this to meet the needs of millenials.
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