Currently, private banking sector started to recognize the importance of branding themselves to better position their essence and communicate their services. One of the pioneer approaches to branding is the brand identity Prizm. Based on your own choice, select a service bank to discuss and apply the following: 1- The identity-image gap and brand mantra (including the modifiers and map) for this service bank 2- The brand identity Prizm detailing what the service bank might currently lack or have of the Prizm components
Currently, private banking sector started to recognize the importance of branding themselves to better position their essence and communicate their services. One of the pioneer approaches to branding is the brand identity Prizm. Based on your own choice, select a service bank to discuss and apply the following: 1- The identity-image gap and brand mantra (including the modifiers and map) for this service bank 2- The brand identity Prizm detailing what the service bank might currently lack or have of the Prizm components
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Currently, private banking sector started to recognize the importance of branding themselves to
better position their essence and communicate their services. One of the pioneer approaches to
branding is the brand identity Prizm.
Based on your own choice, select a service bank to discuss and apply the following:
1- The identity-image gap and brand mantra (including the modifiers and map) for this
service bank
2- The brand identity Prizm detailing what the service bank might currently lack or have of
the Prizm components
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