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- 3 What is a buying center? Describe the roles as- sumed by people in a buying center and what use- ful questions should be raised to guide any analysis of the structure and behavior of a buying center.1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?1. What are the requirements for effective segmentation? Give the meaning and importance of each and an example of each. 2. What is target marketing and its importance? Give an example of it.
- Outline the importance of relationshipmarketing. Provide examples to support/justifyyour answer.What variables might be used to segment these in-dustrial markets? (a) industrial sweepers, (b) pho-tocopiers, (c) computerized production control systems, and (d) car rental agencies.How will you explain the phrase “segmentation is both an art and science?” Explain
- What is conclift of interest? Explain with a short example.Using the segmentation bases you’ve just read about, segment the U.S. footwear market. Describe each of the major segments and subsegments. Keep these segments in mind as you read the next section on market targeting.Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT analysis of the same brand and provide recommendations to improve its marketing efforts.
- Discuss in detail the importance of behavioral segmentation for a online dog storegive thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?To what does !he lifetime value of the customer refer,and how is ii calculated?