What is the negative impact of sales promotion partnership in retail on brand equity and customers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 4DYMP
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What is the negative impact of sales promotion partnership in retail on brand equity and customers? 

 

Do not copy it should be in your worlds strictly

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