An attractive brochure for your bakery, what would be the most effective ways to use it for promotion? Consider costs. First there is a cost of $125 for quality printing of 500 trifold brochures, and then there may be a cost to distribute them. How can you best target the distribution so sales will increase?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
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An attractive brochure for your bakery, what would be the most effective ways to use it for promotion? Consider costs. First there is a cost of $125 for quality printing of 500 trifold brochures, and then there may be a cost to distribute them. How can you best target the distribution so sales will increase?

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9780357033791
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