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- Did the promotion attract new customers or more purchasing from current customers?How do you respond to this situation? * What do you tell your salespeople? * Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue. *Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?