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You have been hired as the promotional manager for a new brand of disposable beverage cups. Describe a consumer sales promotional plan for this new brand. Incorporate at least three different promotional tools into your plan.
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- Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?Importance of making a Marketing Plan? Why does a business need to make a promotional mix? The most effective pricing strategy to use when there is a brand new product in the market?What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.
- Imagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.a) Explain to them the various stages of the product in the market. Discus the promotional objectives you will consider at consider at each stage of the market.Think of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?
- a consumer product . Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools explained ithttps://vimeo.com/335800201 Select two other components of the promotional mix and elaborate on how they might be combined with the ad to reinforce the promotional message.Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price off coupon? Discuss how promotion may support the pricing strategy and be in line with the positioning of the product.
- Identify the resellers in your distribution channel. Discuss the role that trade sales promotions to these resellers could play in the development of your promotional plan.Explain the impact of Promotional strategies in the growth, penetration and success of a brand. Validate your argument with the help of an example.Which of the four elements of the promotional mix are most appropriate for accomplishing your objectives? Discuss the advantages and disadvantages of each.