After completing Chapter 1 readings, and one other research source, in a minimum of 1 paragraph discuss and explain the significance of Social Media Marketing Analytics?  In addition, list and discuss four (4) reasons Social Media Analytics tend to add value to an organization's bottom line.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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After completing Chapter 1 readings, and one other research source, in a minimum of 1 paragraph discuss and explain the significance of Social Media Marketing Analytics?  In addition, list and discuss four (4) reasons Social Media Analytics tend to add value to an organization's bottom line.  

 

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