describes activities whereby the company pays search engine companies to be10)featured in the results of particular keyword searches that serve as a proxy for the consumer'sproduct or consumption interests.A) Search engine marketing (SEM)B) Search marketingC) Search engine optimization (SEO)D) Paid searchE) Search targeting11) Transportation companies, independent warehouses, banks, and advertising agencies assist inthe distribution process but don't take title to goods or negotiate purchases or sales. This group ofintermediaries are called collectively known asA) wholesalersB) facilitatorsC) agentsD) distributorsE) merchants12) When Apple accepts used cell phones from customers and extracts components and materialsfrom them for use in other products and manufacturing processes, it is operating a(n)A) collection depotB) remanufacturing operationC) reverse-flow channelD) environmental channelE) salvage operation13) Intermediaries that buy, take title to, and resell the merchandise are known asA) merchantsB) brokersC) sales agentsD) manufacturers' repsE) facilitators14) Why did Apple conclude that existing retail channels were not meeting its distributionobjectives when it decided to open its own retail stores?A) Existing channels didn't give off the right "techie" vibe.B) Existing channels weren't creating a dynamic retail experience for consumers.C) There weren't enough outlets in major markets.D) At the time, there were no stores capable of selling computers.E) It wanted to make consumers dependent on the Genius Bar service experience.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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market positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their product
You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is to work for better organic search engine results through Search Engine Optimization (SEO). Which of the following tactics should you follow in your SEO program? O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from the search engines O Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites O You should use all of the tactics listed.
Which of the following is NOT a basis of difference between business and consumer markets a. Market structure and demand b. Nature of the buying unit c. Satisfaction of needs through purchases d. Types of decisions
The marketing manager of XYZ brewery is developing a promotional strategy for their high quality low cost beer. He wants to state the advantages of XYZ’s line and give customers a reason to choose it over the competition. The goal of this promotional strategy is to ______.A. PersuadeB. InformC. CaptivateD. RemindE. Manipulate
15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A) production concept B) marketing concept C) selling concept D) product concept E) societal marketing concept
Which of the following is a method for estimating a company's potential sales by identifying prospective customers it is not serving adequately? A) Gap analysis B) Market analysis C) Market projection D) Independent analysis E) Product displacement
24.The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can: tailor its marketing mix to each individual segment make the sales job easier offer a standard product to every consumer offer a customized product to every consumer make more money
Find and copy or describe an advertisement foran item that reflects Americans’ position on thefollowing values:a. Active/Passiveb. Material/Nonmaterialc. Hard work/Leisured. Postponed/Immediate gratificatione. Sensual gratification/Abstinencef. Religious/Secularg. Cleanlinessh. Performance/Statusi. Tradition/Changej. Risk taking/Securityk. Problem solving/Fatalisticl. Admire/Overcome naturem. Individual/Collectiven. Limited/Extended familyo. Diversity/Uniformityp. Competition/Cooperationq. Youth/Ager. Masculine/Feminine
Sales is more relevant in than marketing in the consumer market (B2C) choose an alternative False True
Which of the following can be obtained from internal marketing information? a. Buyer behavior b. Product or brand usage c. Data on sales d. Census data
________ consider what products and services to keep, add, and delete in the future using a portfolio analysis, present new marketing initiatives, and address marketing organization topics. Multiple Choice Generic marketing strategies Marketing tactics Marketing strategies Long-range marketing plans Short-term marketing plans
Identify atleast two differences between Consumer and Business Markets. Use Examples to explain. (200-300 words)

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describes activities whereby the company pays search engine companies to be e results of particular keyword searches that serve as a proxy for the consumer's