According to Chapter 3 readings, evaluate and discuss the required levels Businesses/Organizations traverse in order to achieve analytics maturity. Utilizing additional research, as a Digital Marketing Strategist for Google, explain how you will demonstrate to the Chief Executive Officer (CEO) the significant role you will play in the development of Analytics Maturity for your firm. Please be mindful to include relevant Digital Marketing Analytics concepts learned in the Chapter in addressing your claims.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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According to Chapter 3 readings, evaluate and discuss the required levels Businesses/Organizations traverse in order to achieve analytics maturity. Utilizing additional research, as a Digital Marketing Strategist for Google, explain how you will demonstrate to the Chief Executive Officer (CEO) the significant role you will play in the development of Analytics Maturity for your firm. Please be mindful to include relevant Digital Marketing Analytics concepts learned in the Chapter in addressing your claims. 

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