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Malcolm Gladwell Small Change Analysis

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Jimmy Pratas Professor Saunders Basic Composition 64 September 9, 2015 A Network of Change Small Change written by Malcolm Gladwell argues the idea of social media playing a role in revolutionary movements. Social media allows others to make connections and gather together rather than coming together to make a difference. Gladwell begins his essay with the sit-in participants of the 1960’s. He compares the manner in which people come together through social media versus how people came together during the Civil Rights movement. Gladwell makes his points that Twitter is an effective tool of rallying, getting together in person proves to be more effective. The network of connections twitter provides only allow weak bonds to form and prevents …show more content…

As he progresses into his research he questions how are people capable of such activism. He concluded his study with the “strong tie” phenomenon dubbed by Doug McAdam. “All of the applicants—participants and withdrawals alike—emerge as highly committed…what mattered more was an applicant’s degree of personal connection to the Civil Rights Movement” (Gladwell 136). If a significant other was also involved in the protest, the participant would mostly likely stay involved and would not withdraw. Gladwell mentions that the first sit-in involved college freshmen all with personal ties, as a result more friends joined the sit-in and began this protest to end segregation. On the other hand, social media forms loose ties with one another, more and more people would eventually withdraw from the protest ruining everything. Gladwell then uses the example from Iran and it’s “twitter revolution” to prove his point about social media. Journalists that could not reach the people from Iran read the English tweets tagged “#iranelection” and based their papers off that information (Gladwell 135). Not everything you read on the internet is

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