Malcom Gladwell's Small Change

To build his argument, he ties in similar examples from history that involve either social or political activism. Not only does he connect these examples to the “weak ties” that the platforms of social media are built upon, but he also offers insight to his readers, the general public, and social-networking gurus (Gladwell 551). In his essay, “Small Change: Why the Revolution Will Not Be Tweeted”, Gladwell creates a rhetorically effective argument that illustrates why social networking is not an adequate way to conduct social or political activism.

Gladwell sends a very strong message about how social media cannot cause a major revolution in society; likewise, Baron is sending across the same message. Revolutions continue even after the internet is shut down. As crowds gathered in Cairo’s Tahrir Square, Baron describes how they “continued to grow during the five days that the Mubarak government shut down the internet” (330). The crowds increased in size without the help of social media. Somehow, word got out and people came to support the cause. Also, Baron brings into realization that Americans are too involved in the world of social media. Americans fail to realize all of the news that they are missing because they “can’t seem to survive without the constant stimulus of digital multitasking” (Baron 330). American citizens are too busy tweeting about what they ate for breakfast to worry about the hungry that is going on overseas. They depend on social networking to tell them the news rather that picking up a newspaper and reading about what is going on in their country or maybe even overseas in a different country.

It’s easy to understand why people think that social media activism is “lazy”, "We found that when consumers gave public support, they were no more likely to provide more meaningful support for the cause than if someone was just randomly asked for the larger request." (Activism or Slacktivism) The worst thing that comes from social opinions and organizations being so easily-accessible on the web is people giving a simple “like” or share and that being the extent of their support. While this can be discouraging, there are still many people the page or tweet can reach and influence. Someone can see that their friend liked a page in support of Black Lives Matter or something similar, and even a small gesture like that can convince them to join the cause. That difference

In his article “Small Change: Why the Revolution Will Not Be Tweeted”, published in the New York Times on October 2010, Malcolm Gladwell looks closely into the notion of social change and the different means to achieve it. He makes a clear distinction between traditional activism, which implies sacrifices and physical devotion, and current activism, based on social networks. The writer considers that “social media can’t provide what social change has always required” (Gladwell, paragraph 1).

In the article “Small Change: Why the Revolution Will Not Be Tweeted” by Malcolm Gladwell, he argues that the use of social media to start a revolution doesn’t help the cause to be as big or impactful than it could be. He explains the connection between social media with “weak-ties” versus “strong-ties.” In relation with these “ties,” throughout the article Gladwell goes back and forth from discussing the successful approaches of the Civil Rights Movement and their strategies for their cause without the use of social media, to how ineffective other various organizations in the past and present turned to social media to try their cause.

As much as social media has managed to ruin our society, it plays a positive role for the public as well. Social media allowed people to use their networks as a form of reaching out to old friends and family across the world. With America being known as the melting pot of the world, our society has several people with family on the other side of the Earth. With social media in effect, this permits people to stay in touch with long lost loved ones and keep ties tight. Not only has it sanctioned friends and family to keep in touches but has granted people to relocate birth parents and unknown family members as well. Yes, social media has failed our society greatly but there is always a rainbow somewhere after a rainy day. Social media can play a positive role by bringing people back together.

One of the main arguments in Malcolm Gladwell's "Small Change" is that social media has a huge impact on activism positively and negatively.In the 1960's it took 10s of thousands of people to come to make a change like the sit-ins but now with twitter and facebook, people just have to group together and contact the network they want, to make changes.It's a lot safer to get a point across on social media then taking the risks people took back then to get a point across. Social media has no real sense of authority so they don't make as much of a movement as the N.A.A.C.P did. With social media comes no organization or structure which causes false information to be passed around. In the end, both types of activism have their positive and negative

In Malcolm Gladwell’s article “Small Change: The Revolution will not be Tweeted” There is an example of large-scale change which caused by the social media there was Twitter revolution at Moldova, Iran in 2009. People started to use Twitter as a tool for protest the government and it became a huge change. This could be possible because people could argue with more confident when they stand up against government through the Social Media. The Malcolm Gladwell’s response about this kind of social event was “Social media, the traditional relationship between political authority and popular will has been upended, making I easier for the powerless to collaborate, coordinate, and give voice to their concerns” (Paragraph 7, Gladwell) Also he called

Does social media “shrink the world” by bringing us closer together? In his article Small Change, Malcom Gladwell asserts that social media might be connecting more people, but the bonds it forms allow us to stay comfortably separate and avoid impacting meaningful social reform. Gladwell makes it apparent that he believes social media and revolutions are unsuited for each other. His article, written just two months before the beginning of the Arab Spring, was written in response to what some contemporaries have dubbed, “The Twitter Revolution” in Moldova. This revolution, as well as another in Iran, was heralded as examples of the merits of social media, with some even nominating Twitter for the Nobel Peace Prize due to their belief that Twitter had played a major role in these uprisings. Gladwell writes against a sentiment of righteousness and accomplishment that advocates of social media maintain in an attempt to convince people that the true motivation behind social change is conviction. He raises the point that while it is exceedingly easy for someone to join a cause, such as hitting a ‘like’ button, it is far more effortless for them to quit. This sentiment seems to be fueled mostly by opinion, looking only at how social media did not cause revolutions and avoiding analysis regarding how

Essay Assignment 1: Rhetorical analysis of “The Small Change” Malcolm Gladwell’s article, “Small Change: Why the Revolution Will Not Be Tweeted”, argues why social media is not an adequately effective tool in terms of social and political activism. Published by the New Yorker on October 4, 2010, the article was purposed to convince its readers that social media is not a threat to the status-quo as many would believe. Social media’s popularity was rapidly increasing and the tension of the worldly politics at the time was high thus spicing up the author’s wide audience of hungry readers.

During the 2011 Egypt uprising protesters gained support through social media sites like Facebook and Twitter to help end poverty and unemployment in which they were experiencing at the time. This major flow of support from across the world helped strengthen the protesters cause and led to an eventual victory in Egypt (Brym 2014).

Author Malcom Gladwell makes it a point to show his distaste for today’s active protests done through social media. In his essay, “Why the Revolution Will Not Be Retweeted”, he feels there is no personal connection or leadership when creating protests through Facebook or Twitter. Only in the beginning Gladwell is convincing when using logical appeal with emotional undertones. As the essay progresses, Gladwell shows obvious hostility for modern day practices of protests. He attempts to tap into the young audiences emotional minds by using shocking quotes and emotional historical events.

Since we are given these incredible tools to communicate, we need to use them. An example of a time that social media was used for good was last year when the Stop Kony campaign was trending on twitter. At it’s most popular time, #StopKony was tweeted more 1200 times a minute. The Stop Kony marketing team created a video as an experiment, having no idea that they would change the

According to Dictionary.reference.com, activism is the policy or action of using campaigning to bring about political or social change. A huge campaign that is well known across the world, the Civil Rights Movement, was brought about by Martin Luther King, Jr. King risked his life everyday to ensure justice and equality for the African American race. “Small Change” by Malcolm Gladwell gives insight on how activism is more effective than social media, especially from one scenario at the Woolworth’s lunch counter in Greensboro, North Carolina. Gladwell points out his strong belief of what activism can do for a society rather

Some, including Malcolm Gladwell, a famous Canadian journalist, uphold a negative view that social media is not capable to make real social activisms. In the article, Small Change: Why the Revolution Will Not Be Tweeted, Gladwell states, “the platforms of social media are built around weak ties,” (Gladwell 406) whereas high-risk activisms in the past concern more of the strong ties. In other words, Malcolm believes that closed relationships are critically required for the activisms while social media only provides distant connections among acquaintances. Therefore, weak ties offered by social media, “seldom lead to high-risk activism”