Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the …show more content…
The specific examination of the Greensboro, N.C. lunch counter sit-ins that ignited a wave of similarly executed sit-downs throughout the 1960 was accredited to the strong personal ties amongst the initial Greensboro students. Two were roommates and all had gone to the same high school and shared a wealth of common experiences ranging from smuggling beer into the dormitory to the remembering the injustices of Little Rock. The idea of a month long Woolworth sit-in was initially discussed in the dormitory in a most informal manner. This evidence inexplicably presented by Mr. Gladwell is in complete contradiction to his statement requiring a hierarchy in which national or local leaders and organizations operating in a hierarchical arraignment were essential to the development of significant social change. Debunking the myth of hierarchical necessity brings us back to the question regarding the role of social media. Gladwell elegantly states that social media is "not a natural enemy of the status quo." Thus, the question becomes whether social media can in fact contribute to the process of forming a significant social movement and effective social action, as opposed to whether it can serve as a satisfactory substitute for that process. Referring to the previous example, a phone is not a branch of government, but a phone if properly utilized can mobilize a large
In 1960, the spontaneous decision of four North Carolina Agricultural and Technical College Freshmen to request service at a Woolworth’s lunch counter sparked the national sit-in movement. The TV news broadcast images of their
Social networking sites, such as Facebook and Twitter, have allowed their users to stay connected with others more than ever before. Although, when it comes to social and political activism, these sites are the least effective method for change. The creation of these social media sites has made many people believe that, by spreading their “knowledge” and information to their followers and fellow networkers, they can easily solve an issue that has risen in society; however, Malcolm Gladwell, staff member of The New Yorker magazine, disagrees. In his essay, Gladwell opens with a description of the Greensboro sit-ins. He emphasizes how effectively members participating
Technology is being used all across the globe in everyday life. With the development of technology, the development of social media became very popular. In “Small Change: Why the Revolution will not be Tweeted”, Malcolm Gladwell stresses that “real” revolutions do not depend on social media to be resolved or started; however, small revolutions can depend on social media or networking. Although Dennis Baron is sending the same message in “Reforming Egypt in 140 Characters?” there is one point that Baron makes that differs from that of Gladwell’s; Baron actually believes that a game changing revolution can occur with the use of social media.
“Small Change: Why the Revolution Will Not Be Tweeted.” by Malcolm Gladwell focuses on previous examples of activism that occurs with and without the use of social media. The first event he talks about is the Greensboro, North Carolina sit in. To sum of the event, 4 African American college students were denied service. During this time the Civil Rights Movement was taking place, so the African American community were fighting against being segregated and discriminated everywhere they went. This event was used in Gladwell’s favor to show that this event happened without the help of social media. Gladwell uses the story of a person in need of a bone marrow transplant to explain how thousands of people got to sign up for the campaign. The simple
One of the main arguments in Malcolm Gladwell's "Small Change" is that social media has a huge impact on activism positively and negatively.In the 1960's it took 10s of thousands of people to come to make a change like the sit-ins but now with twitter and facebook, people just have to group together and contact the network they want, to make changes.It's a lot safer to get a point across on social media then taking the risks people took back then to get a point across. Social media has no real sense of authority so they don't make as much of a movement as the N.A.A.C.P did. With social media comes no organization or structure which causes false information to be passed around. In the end, both types of activism have their positive and negative
The relationship between people has been changed because of the widely using of new technology. People can easily communicate with other people by using different kinds of methods. Because of the use of those methods, people have more space with others and frequently hide part of themselves on the Internet in order to show the best of them. In the essay “Small Change: Why he Revolution Will Not Be Tweeted”, Malcolm Gladwell states that the relationship between people can be categorized by strong ties and weak ties. For example, in the past, people communicated by the method of interpersonal hierarchies, which are considered as strong ties. However, with the development of technology, social network, such as Twitter, Facebook, and Skype, which have become very popular in the world, are regarded as weak ties. Moreover, in the essay “Alone Together”, Sherry Turkle claims that people are distant with others and get lost in the virtual world through the new technology. She points out that now people communicate with others through technology instead of directing talking to real people. Furthermore, some people suppose that sociable robots as substitutes for people. Both Gladwell and Turkle agree with the idea that technology plays an important role on people’s connection. Technology only creates inauthentic relationship because it hides identity of many disorganized people.
Does social media “shrink the world” by bringing us closer together? In his article Small Change, Malcom Gladwell asserts that social media might be connecting more people, but the bonds it forms allow us to stay comfortably separate and avoid impacting meaningful social reform. Gladwell makes it apparent that he believes social media and revolutions are unsuited for each other. His article, written just two months before the beginning of the Arab Spring, was written in response to what some contemporaries have dubbed, “The Twitter Revolution” in Moldova. This revolution, as well as another in Iran, was heralded as examples of the merits of social media, with some even nominating Twitter for the Nobel Peace Prize due to their belief that Twitter had played a major role in these uprisings. Gladwell writes against a sentiment of righteousness and accomplishment that advocates of social media maintain in an attempt to convince people that the true motivation behind social change is conviction. He raises the point that while it is exceedingly easy for someone to join a cause, such as hitting a ‘like’ button, it is far more effortless for them to quit. This sentiment seems to be fueled mostly by opinion, looking only at how social media did not cause revolutions and avoiding analysis regarding how
Name: Instructor: Course: Date: Rhetorical Analysis essay “Small Change: Why the Revolution Will Not Be Tweeted.” In his article “Small Change: Why the Revolution Will Not Be Tweeted.”, the author, Malcolm Gladwell presents the readers his rhetorically effective arguments regarding the socio-political question why social networks cannot be an efficacious instrument in arranging such fundamental changes in the life of society as revolutions.
Malcolm Gladwell’s article "Small Change: Why the Revolution Will not be Tweeted" raises a significant question about the prospective contribution of web-based social networking to the advent of progressive social movement and change. Gladwell’s bold declaration that "the revolution will not be tweeted" is reflective of his view that social media has no useful application in serious activism. Contrasting various elements of the “high-stakes” lunch-counter protests in Greensboro, North Carolina in the 1960’s with the “low-stakes” activism achieved through social media, Gladwell concludes that effective social movements powerful enough to impose change on longstanding societal forces require both “strong ties” among participants and the
Five time New York Times bestselling author and Canadian journalist Malcolm Gladwell, is no stranger to brilliant rhetorical writing. English teacher Tom Bissell of Portland State University, is not either. Both Gladwell and Bissell have selective and dynamic use of rhetorical strategies in their writing. Although Gladwell is clearly the more accredited wordsmith, this does not translate to the fact that Bissell’s writing is not as persuasive. The rhetorical strategies used by each author are not similar, but are both equally as effective in persuading their audience.
Based upon the high-risk actions of the Civil Rights Movement, Gladwell asserts that true social change occurs through physical reform and activism, which does not require social media, because tweeting involves low risk activism with little personal connection unless people use social media as a tool to connect and collaborate towards high-risk causes.
What determines a movement? Malcolm Gladwell defines what pushes a movement to make a difference. He analyzes the concept of “strong ties” and “weak ties” and how these relationships affect an individual’s willpower and determination to help a cause. Gregory Orr puts these ideas into context in his memoir, “Return to Hayneville”, in which he recounts his experience and involvement in the civil rights movement of the 1960s. Malcolm Gladwell’s “Small Change: Why the Revolution Will Not Be Tweeted”, focuses, in particular, on the civil rights movement concentrates to the lunch counter sit-ins in Greensboro, North Carolina. Gladwell’s ideas and opinions of social and political emancipations are given a real world setting, as
In the reading “Small Change : Why the Revolution Will Not Be Tweeted,” Malcolm Gladwell discusses the act of four brave college students and their act of social activism. The four freshmen from a local all black college sat down at a counter in a diner near Greensboro, North Carolina and were denied service because of their race. The students refused to leave and instead started a protest there at the restaurant. The numbers of people protesting with the four young men increased as the story spreaded across states. The story of the sit in was done without the use of any technology or social network. Gladwell discussed the effectiveness of the sit-in because of the relationship between
As a logical consequence, Postmes and Brunsting (2002) reasoned that the Internet is changing society because people's cognitive processes, triggered by access to information and communication, replace the strong social ties that traditionally underpin committed activism. In simpler words, in the past, humanity used the herd instinct as the main driving force behind committed forms of activism. Thanks to the Internet, we climb another step or three on the evolutionary ladder, and simply do away with the herd instinct and replace it with reason. The argument, if put this way, does not sound particularly strong. What can be taken away is that social media is still evolving, that social media changes the way we – or most of us communicate, that social media is used in social and political activism, and that the Internet increases quantitative if not qualitative access to information.
According to Dictionary.reference.com, activism is the policy or action of using campaigning to bring about political or social change. A huge campaign that is well known across the world, the Civil Rights Movement, was brought about by Martin Luther King, Jr. King risked his life everyday to ensure justice and equality for the African American race. “Small Change” by Malcolm Gladwell gives insight on how activism is more effective than social media, especially from one scenario at the Woolworth’s lunch counter in Greensboro, North Carolina. Gladwell points out his strong belief of what activism can do for a society rather