Kathryn Arnett's Media And Advertisement : The New Peer Pressure

In the article “Never Just Pictures,” the author, Susan Bordo, addresses the cultural reasons behind the rise in eating disorders. She asserts that modern media and advertising campaigns have played an integral role in this increase. Though unfortunate, the media’s focus is not on the well-being of its viewers, but on the level of cash flow they provide. The advertising moguls use their agencies as double edged swords; they will make ads for McDonalds, then go in the next room and conduct a photo-shoot with a six-foot-two, eighty pound woman. The world of advertising needs to realize their work is being seen by millions of people and is affecting some of those people in extremely negative ways.

A very prominent and controversial issue related to media-idealized images is that of eating disorders and eating problems. Eating problems include binge eating, purging, and unhealthy eating problems. These disorders are seen in young adolescents who are at a very fragile stage of life. Teenagers experience bodily changes as well as peer pressure and new experiences of going into high school. According to Dakanalis et al. the media portrays individuals with an extremely thin build for females and a slim-muscular build (i.e., muscles along with minimal body fat) for males is considered to be the cause of body displeasure and eating pathology. There is no solid evidence to prove that the media is to blame for the degree of eating disorder symptoms and negative body-image feelings that many feel, hence the reason it continues to be a highly debated topic. There has although, been continuous research and theories comprised over objectification. This occurs when men and women are sexually objectified. A person is treated as a body, where beauty and attractiveness of a person are important and valued. This theory can be found nearly anywhere because of the amount and variety of social interaction. It is common because of the way media represents body images. The media has ideals of men and women’s body images and individuals are compared to how well

The article Never Just Pictures, written by Susan Bordo, is about how the media’s usage of images of beautiful people with no body fat or imperfections cause the youth to develop eating disorders, and feel insecure about their own image. Susan begins by telling us about how the media targeted the nineteen year old star of Clueless, Alicia Silverstone, when she attended an award show a little bit heavier then the public was used to. She says that we are led to believe that “fat is the devil” and that having any excess fat is bad. She claims commercials and ads staring people with ideal bodies embed the idea that being fat is bad in our minds. One way she proves this is she uses a study that asked ten and eleven

Teenagers are constantly bombarded with media on how to dress, how to act, and who to hang with to be considered “cool.” As stated by the Common Sense Census, the amount of time teenagers spend on some form of media is on average nine hours. More than half of the hours they are awake is spent consuming media, making them vulnerable to the ideas of the media. In recent years, the number of teenage girls that suffer from eating disorders has increased drastically due to this increase of media exposure, but it isn’t so much the amount of exposure as the kind of exposure. The question of how much influence media has on eating disorders

Eating disorders have become a major problem throughout the world, specifically in the United States. The key factor that has an influence on eating disorders is the media. Including people of all ages and genders, up to twenty-four million people suffer from an eating disorder in the United States (ANAD np). This is a huge problem in the world today but what makes it so much worse is the fact that it can be prevented and it is in our control to change it. Young adults look to these celebrities, which are often their role models, and try to look just like them. What they fail to remember is the fact that celebrities have a lot of money, money that can afford nutritionists and personal trainers. They also fail to remember the extensive measures the celebrities may have to go through to look the way they do. An example of extensive measures can be considered plastic surgery. Ultimately, this creates a false goal that is almost unattainable for the “average” or “regular” person. Overall, the media has overtaken a huge impact on what the “ideal” body image has become today. Eating disorders are still on the rise and it is proven that an eating disorder such as anorexia affects up to 5 percent of women from ages 15-30 years old ("Media, Body Image, and Eating Disorders | National Eating Disorders Association np"). This may not seem that significant but it is also not considering other eating disorders such as bulimia. All in all, eating disorders

Magazine advertisements cause eating disorders. In the article “Skinny models 'send unhealthy message'”, it states ”In 1998, a survey by the Bread for Life campaign, cited by the Eating Disorders Association, showed that 89% of women between 18 and 24 wanted more "average sized" models used in magazines.” It also says, “"Advertising, in particular, may influence young people's perception of fashion and beauty and attitudes towards food. Young women may compare themselves to extremely thin models,

Media holds such high standards in today 's society, and media as a whole has gotten so much power throughout the years. There are so many different forms of media in today 's world: newspapers, magazines, televisions, the hundreds of websites on the Internet, social media applications, computers, and novels. Media advertises thousands of different things, but something that has stayed consistent over the years is advertisement on body image. Media advertises a specific body type, pushes different dietary needs to achieve this body type and thus creating the standard of in order to be beautiful, this particular body type must be achieved. However, what advertisers seem to be neglecting is the effect their advertisements are having on its viewers. The constant push to achieve a certain body type has affected the health of thousands of people around the world, and directly affecting the eating disorder epidemic.

In Jonathon Raders article, “Does the media cause eating disorders?”, he argues that eating disorders, such as anorexia or bulimia, include a high mortality rate, higher rate than any other illness. The author claims that 69% of girls say that that photo shopped magazine pictures influence the perfect body shape to them. Rader also points out that the mannequins and models are growing thinner, even the plus size models are shrinking in sizes. The runway models are beginning to meet the body mass for anorexia, which, he argues, is a very unhealthy BMI level. The author also

The culture of media has now taken a large affect on young girls and their body images. Young girls are feeling dissatisfied with their bodies because of the way society views women. The media tells us what to look like, what clothes to wear, make-up, what cars to drive, and sometimes what to eat. Media is changing people constantly through advertising and by showing us the looks and fashions of celebrities. Advertising has negative effects on the formation of oneself as seen through the nature of the promotion of its’ products. This effect is particularly prevalent among young adolescent girls. Young girls feel the need to join dietary plans or result to eating disorders Advertising in society results in negative effects on girls through self-image that leads to harmful consequences. The media is the biggest factor contributing to girls’ dissatisfaction with their bodies, causing eating disorders.

Along with the unrealistic body images on social media it drags along obsession with dieting, food, and appearance in young adolescents creating eating disorders. “Adolescents diagnosed with serious eating disorders such as anorexia nervosa and bulimia often report that their symptoms can be linked to the bullying they received from their age peers as well as the unrealistic media images presented as an ideal for them to follow.”(www.phycologytoday.com) The unrealistic body ideal that they feel they need to follow has a big impact on the way teens look at what they are eating, and their weight and shape which can lead to serious eating disorders. “Adolescent females who are unable to conform to the ideal being put forward by movie, television find themselves taking extreme measures to be more like their role models.” (www.phycologytoday.com) Teens feel that it is important to become like their role models that they see on social media and go to extreme measures to become the ideal weight and shape

“Michelle M. Lelwica author of The Religion of Thinness: Satisfying the Spiritual Hungers Behind Women’s Obsession with Food and Weight declared that ‘Thinness is worshipped in American culture. Unrealistic body images are promoted in the media and entertainment resulting in greater numbers of women and men who feel ‘too fat’ and suffer from eating disorders’” (Shell 1). Eating disorders are characterized by abnormal or disturbed eating habits such as anorexia nervosa, bulimia nervosa, and binge eating. Eating disorders have several causes including behavioral, psychological, and social factors, and they frequently appear during adolescence or early adulthood, but it may also develop earlier or later in life. In today’s culture media has a more powerful presence than ever before; this causes the individual to be constantly bombarded by what the media portrays as a “good” body. The mass communication transmits both positive and negative messages about body image to the public. The general public unaware of what a positive or negative body image can do in mental and physical health end up trying to meet those unrealistic standards, thus, so inducing harmful lifestyles. Eating disorders can be caused by sociocultural incitements such as unrealistic standards, set by society and culture, and lack of knowledge about positive and negative body image, but regulations and education must be established to help reduce the problems.

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

The media plays a very important part in our lives, we see ads that help us know what we want to buy and we get entertainment from television or movies. While the media has many benefits, it also has a very consequential downside. The media puts too much pressure on teenage girls to have perfect bodies by showing them unrealistic examples causing eating disorders.

According to the National Eating Disorder Association the media has a major influence on what a woman’s body should look like. Every print and television advertisement suggests that the ideal body is extremely thin. However, most women cannot achieve having a super-thin body that the media favors. The resulting failure leads to negative feelings about one’s self and can begin a downward spiral toward an eating disorder (National Eating Disorders Association).

“The attention-grabbing pictures of various high-flying supermodels and actors on different magazine covers and advertisements go a long way in influencing our choices” (Bagley). The media is highly affective to everyone, although they promote an improper image of living. Research proved says those with low self-esteem are most influenced by media. Media is not the only culprit behind eating disorders. However, that does not mean that they have no part in eating disorders. Media is omnipresent and challenging it can halt the constant pressure on people to be perfect (Bagley). Socio-cultural influences, like the false images of thin women have been researched to distort eating and cause un-satisfaction of an individual’s body. However, it