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Susan Bordo Never Just Pictures Summary

Decent Essays

In the article “Never Just Pictures,” the author, Susan Bordo, addresses the cultural reasons behind the rise in eating disorders. She asserts that modern media and advertising campaigns have played an integral role in this increase. Though unfortunate, the media’s focus is not on the well-being of its viewers, but on the level of cash flow they provide. The advertising moguls use their agencies as double edged swords; they will make ads for McDonalds, then go in the next room and conduct a photo-shoot with a six-foot-two, eighty pound woman. The world of advertising needs to realize their work is being seen by millions of people and is affecting some of those people in extremely negative ways. The author of this article begins her analysis of the rise in eating disorders by acknowledging America’s obsession with being the ideal weight. From an extremely young age, American children are being taught that women in movies and on the covers of magazines possess the ideal figure. The author states “Children are being taught…being fat is the worst thing one can be” (Bordo 1). This is disturbing to say the least. There many attributes worse than being overweight: dishonest, cruel, and murderous to name a few. Bordo also uses an example in the first paragraph of her essay that is appalling. Alicia Silverstone, the lead role in Clueless, was completely bombarded with insults about her weight, though she had only gained a few pounds since her starring role. The advertisers did

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