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Driverless Cars Essay

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As a traditionally gas-powered manufacturer, I would adapt to the tides of the market and try to incorporate the driverless car industry. As a sustaining innovation, driverless cars seem like an inevitability as the technology inside the car improves and more and more is delegated to the computer inside the car in terms of advanced safety features, efficient performance gains, and enhancing the driver’s situational awareness and responding to hazards accordingly and automatically. As far as government legislation goes, I would imagine insurance companies would lobby tooth and nail to continue to make insurance mandatory all the while pushing in driverless cars. Owners of non-driverless cars would probably see their insurance premiums skyrocket. …show more content…

Nobody knows what public opinion will be on driverless cars. It raises some questions such as own vs. subscribe: maybe subscribing to a driverless car network becomes more popular than individual consumers owning and leasing their own cars. It opens up legal loopholes: are drivers liable for any accidents that may incur while the driverless car is operating of its own accord? Are manufacturers liable? Dealerships? Of course with the unknown market for driverless cars, some aspects of the innovator’s dilemma are highlighted. Profit, market share, time before consumer availability is unknown. As a mid-tier car manufacturer, assuming I am in the US, I would probably jump on this new tech as soon as possible. Despite the risks, car companies in the United States are buckling from pressure of luxury cars from Europe and reliable cars from Japan. Simply being American-made is not reason enough to justify trying to maintain longevity in a crowded market. Many companies in all markets and industries are shifting increasingly to the digital world. With cloud computing, companies have the potential to aggregate as much useful data as they want with competitively priced storage options and portability of uploading and downloading data. Data that car companies could use to strengthen the logic of the computing unit in their

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