Whassup?

Rhetorical Analysis of a Budweiser Commercial Muhammad Ali has said: “Friendship is the hardest thing in the world to explain. It’s not something you learn in school. But if you haven’t learned the meaning of friendship, you really haven’t learned anything” (Edberg). Friends are the ones who accompany the longest time with us throughout our whole lives, except our families. Budweiser, as one of the best-selling beer company in the United States, is famous for its Super Bowl commercial each year

inclination for decreased calorie brew, Bud Light had been on a verge of surpassing the “King of Beers” (Goldammer, 1999). The company already managed to have the dominant and greatest advertisement presence in industry, yet the Budweiser promotion named ""Whassup?!"" that was associated with another younger target group and got to be an industry award winner as well as a pop-culture wonder (Advertising Handbook, 2003). Creative insight The creator of the exceptionally successful

Game Theory states that most anything and everything can be thought of as a game. People can use it to strategize on voting, deciding on what articles or coupons to release, or even deciding whether or not, it is in your best interest to rat out someone else if both parties are being questioned by the police. There are many companies that use this in order to decide how they are going to operate. The book Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life by Dixit

According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful

According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful

In the age of new technology, advertising companies have been forced to find new ways to make their commercial be powerful and memorable while still being able to sell a product. A quarter page ad in the newspaper is no longer a productive way to sell a product or deliver a public service announcement to the general population. Instead these advertising companies have been forced to find new and innovating methods to get their message across. The Budweiser company joined this movement with their

Budweiser “Lost Puppy” This is an analysis of the new 2015 Budweiser “Lost Puppy” commercial ad. This ad was interesting, the speaker is obviously Budweiser; however, typical beer ads would focus on American audiences over the age of 21. The commercial has no spoken language so it can apply to any language and any country as long as the same kind of values demonstrated visually are shared. The audience is not as broad as beer drinkers; maybe it’s a specific kind of beer drinkers as well. Perhaps

The advertising industry relies upon multiple different techniques to target a specific audience, and persuade them of their intended message or product. Basic analysis reviews rhetorical techniques that play upon the pillars of ethos, logos, and pathos. On a deeper level, the advertisements analyzed also share a common characteristic for analysis; They are all politically relevant in their subject matter and allusions, relating to contemporary issues faced by viewers. While political advertisements

while having this conversation. Another friend walks into the room and yells “whassup” and picks up the phone where all three of the guys keep saying “whassup” while holding their beer. They have another friend pick up the phone and he joins in on the “whassup” as well as a friend who rings the doorbell holding a case of beer looking as if he is there to deliver more beer. The guy joins in over the speaker from outside “whassup”, after all five of the

Starveling you here homie. Starveling: Whassup, Quince? Quince: Glad you made it bro, your gonna play thisbe’s mom. Do we have Snout here? Snout: Sup homie, who am I playing. Quince: You, bout to be Pyramus’s father, I’m gonna take thisbe’s father, Snug you play the stylin’ lion. That’s all