Rhetorical Analysis Of A Budweiser Commercial

First, this commercial uses pathos. When pathos is used there is a lot of emotion that people feel when watching this video. The dog is very sad when the owner leaves to go out and drink with friends that night. After the owner left the dog just laid around the house and waited for the owner to walk through the door. The dog whimpering while waiting for the owner to return compares to a parent or friend waiting for someone to return home.

Pathos is an emotional appeal in which the advertisers hope that the consumers will allow their claim. Say for instance most people will notice a puppy behind what looks like to be a rusty cage. Seeing a cage like that, makes some wonder how bad the conditions are that the puppy is living in. then there is the puppy who

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

A life of adventure and spontaneity— This is what the Bud Light “Up For Whatever” commercials imply come along with drinking their beer, no matter who you are as well as how context affects their intended purpose. They appeal to the audience by depicting “real people” that would resemble or represent the target audience right at the center of the chaos that ensues. In addition they begin in a normal scene and present it as “actual footage” suggesting that this scenario actually could happen to you.

The first word is pathos, this is an emotional appeal used to persuade and convince audience by their emotional feelings. In this movie, this appeal has been used widely. When Josh loses his father, he is saddened and depressed to the extent that he assimilates himself during Basketball training sessions. The situation is worsened when the owner of the dog, Norm, repossesses it. Although the dog was rightfully Norm’s, the audience would be persuaded to side with Josh when he sneaks into Norm’s residence and steals the dog (Ebert). This is further backed by the fact that the audience is already aware of the cruelty of Norm. To the audience’s expectations, Buddy further chooses Josh as it owner. I do believe this is the best end.

is also a great example of pathos. Having a happy song in the background brings more to the commercial as a hard core rock song would change the entire mood of the commercial. The ethos in the commercial is the happy family dressed up in all the bottles. Heinz was smart when it came to choosing who would be wearing the costumes. If they would’ve chosen bearded old guys it would have changed the outlook of the commercial, but thankfully they used a happy family which is their main target audience. Logos, meaning logic, is having the dogs running in the field in the mountains.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The ad claims Lolita lives alone in a tiny tank with chemically tested water and is being neglected. This would appeal to an emotional audience invoking sadness and pity for Lolita enough to donate to her release. Pathos could have been displayed better by showing a picture of Lolita in her small tank as a reference or in the bathtub with Adriana to make it more heartbreaking for the audience. Pathos used in narrative art can also use humor, fear, desires, affection

The owner is then seen putting up posters showing “Lost Dog”, the picture on this poster is a picture of the puppy and the horse clearly bonding, showing the connection again between the two animals. This is again just another example of pathos, the emotions at this point are so strong because of the obvious concern the owner has for his pet. He is even handing out the fliers through his car window to passersby’s.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

It's a bit a sad story about cruelness to dogs to make some profit but like in almost every story Buck(dog) came out like a winner and leader. This story actually shows that in real life dogs have bigger heart than most of the people and they will not abandon you even if you beat them or almost starved to death."

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.