the case company (Tim Horton) - Business Model: The Company’s main business is franchising and collecting royalty revenues from Tim Hortons restaurants located in Canada and the USA. The franchised restaurants serve a broad menu of drinks (premium coffee, smoothies, tea, espresso-based hot and cold specialty drinks) and food (fresh baked goods, classic sandwiches, wraps, soups, prepared food) (Tim Hortons: Annual Report, 2012). - The General Strategy in Canada (Tim Hortons: Annual Report, 2012):
The Tim Hortons chain was founded in 1964 in Hamilton, Ontario. The chain's focus on top quality, always-fresh product, value, great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods and home-style lunches. The first Tim Hortons stores offered only two products - coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations, the Apple Fritter
1. Summarize the company, its current financial health and overall capital structure. Tim Hortons is a leader of QSR (quick service restaurants) in Canada and fourth in North America. The company has 3,148 restaurant in Canada and 602 in USA, 194 locations in the Republic of Ireland, 81self-serve kiosks in the United Kingdom and temporary location in Kandahar, Afghanistan. THI restaurants represents by standard restaurants, small full-service restaurants and self-serve kiosks. Business model:
Part One: Tim Hortons is a prime example of good corporate responsibility in the domain of marketing. According to their website, their major social initiatives can be split into four categories including: community initiatives, coffee partnerships, national sponsorships, and environmental responsibility. Community initiatives often consist of food drives throughout Canada, as well as the Tim Horton Children’s Foundation. As for their coffee partnerships, the Tim Hortons Coffee Partnership supports
to examine is Tim Hortons. Tim Hortons Café and Bookshop or Tim Hortons Inc. is a Canadian based fast food restaurant which is multinational in its operation. The company was founded by Tim Horton, Jeffrey Ritumalta Horton and Ron Joyce fifty-three (53) years ago on May 17, 1964. With its headquarters in Oakville, Ontario, it is a household name to many Canadians and very well known for its coffee and donuts. Its colloquial name is “Timmy’s” or ‘Tim’s”. As of December 31st, Tim Hortons had a total
Tim Hortons is a fast food chain known for its coffee and donuts. The multinational company originates from Ontario, Canada by famous hockey player Tim Horton in 1964. They specialise in coffee beverages and baked goods. Initially, Tim Hortons was in partnership with Tim and Ron Joyce. Later in February 1974, after the death of Tim Joyce, Ron Joyce became the sole owner. They began selling only two types of coffee and donuts. Tim Hortons started from a small restaurant and today they are successful
Canada coffee shop chain Tim Hortons in August for $11 billion, its headquarters had moved to Canada (successfully saving money by avoiding American tax rates), not only the new cooperate brand has new location, but also a new name: Restaurant Brands International. In mid-December, the company officially went public in both American and Canadian markets under the name Restaurants Brands International, and categorize as quick service restaurant. For its products at Tim Hortons, it sells coffee and donuts
Tim Horton in Albania I would give this advice to Tim Hortons that they should open the store in Albania. The country is an upper-middle income economy. Also, the main demographic of Albania is 25-54 years which would enjoy coffee. Tim Horton adds more competition to the local coffee shops and help boost the local economy. There the Tim Hortons could gain access to different customers, better suppliers, stronger capital and local labour. The company would have to learn about the culture, and time
Brand inventory (recent marketing activities) Tim Hortons is currently recognized as the largest fast food restaurant chain in Canada. It provides a variety of products that are appealing to a broad range of costumer choices and the prices are relatively attractive for most of the consumer range. They prices are priced low and that’s why they are often favored by people. The company’s product line consists of premium coffee, espresso-based hot and cold specialty drinks (including lattes, 3 cappuccinos
acquisition of Tim Hortons on August 2014 and therefore, creating the third biggest fast-food company after corporations such as Mc Donald's and Yum Brands (Owners of KFC, Pizza Hut or Taco Bell). The new company owns a total of 18,000 restaurants and is located in more than 100 countries around the world, and has a total revenue of more than $23 Billion. In addition, the two brands remained as separate businesses and each of them stayed in their current headquarters, Tim Hortons in Canada and Burger