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Tim Hortons Case Study

Decent Essays

The business I have chosen to examine is Tim Hortons. Tim Hortons Café and Bookshop or Tim Hortons Inc. is a Canadian based fast food restaurant which is multinational in its operation. The company was founded by Tim Horton, Jeffrey Ritumalta Horton and Ron Joyce fifty-three (53) years ago on May 17, 1964. With its headquarters in Oakville, Ontario, it is a household name to many Canadians and very well known for its coffee and donuts. Its colloquial name is “Timmy’s” or ‘Tim’s”. As of December 31st, Tim Hortons had a total of 4,613 restaurants in nine countries which include Ireland, Canada, Saudi Arabia, United Arab Emirates, United States, and so on. The company has grown from a single location in Hamilton, Ontario to thousands across the country and a substantial number in the United States of America. In Canada, there are 3,802 Tim Hortons restaurants, a number which is much higher than that of McDonalds (1,450). Burger King agreed to purchase Tim Hortons for US$11.4 billion on August 26,2014. Being in the Restaurant industry, Tim Hortons has major competitors such as McDonalds, Starbucks, Dunkin Donuts, and so on.

The company logo of Tim Hortons

Tim Hortons’ two main products offered to customers: Tim Hortons, which is a household name to most Canadians, is very well known for two of its main products: coffee and donuts. Over the years, the company has made a substantial amount of profit from its sale of the two products.
A Deeper look into Tim Hortons’ coffee: The Value Package (Functions, Features and Benefits) The value package of Tim Hortons coffee is very high. It serves its functions which include keeping the consumer alert (due to a decent amount of caffeine), satisfying or quenching thirst, and so many others. The features of the coffee are quite original. 100% Arabica coffee is used and any toppings have features such as milk, cream, sugar, etc.
The company has many benefits which other restaurants that produce coffee do not. Tim Hortons coffee is a lighter roast than most coffee shops; it tends to have a bit less caffeine than other major coffee restaurants. This is definitely beneficial since the coffee sizes at Tim Hortons are quite large (there is even an extra-large coffee) and one

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