Product Red

corporate social responsibility and how they relate to a charitable campaign such as (Product) RED. (Product) RED shows their corporate social responsibility by engaging different companies that have products that "we" as the consumers use every day. Also, by engaging a great cause as the Global Fund to fight HIV/AIDS in Africa shows they are making an effort to society to fight this devastating disease. (Product) RED showed their ethical and moral responsibility to the companies by keep purpose

What is the rationale of founders of (product) Red? Their main reason for creating Product Red was to raise awareness and money for the Global Fund by teaming up with the world’s most iconic brands to products that would be sold. A percentage of each product sold would be donated to the Global Fund to help women and children affected by pandemics such HIV/AIDS and malaria. A basket of consumer goods were launched to this effect which included Product Red- American express card, vintage t-shirts

Strauss & Co. As the years went by Gap Inc. began to sell more than just blue jean; specializing themselves in products for men, women, and children. The company prides themselves in casual-style and urban chic clothing which is commonly associated as American classic wear. The product line features a wide variety of casual apparel such as denim, khakis, and T-shirts; footwear, personal care products, accessories and fashion apparel. Today the company constitutes of five main brands in the marketplace:

sales have resulted primarily from the Gap's ability to expand into specialty markets. Banana Republic is known for casual luxury, with high-quality apparel for men and women and sophisticated seasonal collections of accessories, shoes, personal care products, intimate apparel and gifts for the home. Old Navy, is known for its low cost, and is famous for its denim, graphic tees, cargos, and tops. In addition, the Old Navy Item of the Week which, offers a special item every week at a discounted price.

The new product is Gap Inc. own line of Handbags. This current does not exist within this Brand. The new extension to this Brand and its new product (Handbags) will be called simple Handbags but each bag will have its own name. For example there will have a satchel bag style and it will be called “settle”. There will also be a duffel bag style and it will be called “Bohemian” Situation Analysis This Marketing Plan will layout the launch of Gap Inc. new handbags for women and men that will be an

Introduction Archie Carroll defines corporate social responsibility (CSR) as “the social responsibility of business encompassing the economic, legal, ethical, and discretionary expectations that society has of these organizations at a given point in time.” (Crane, 5) Interesting enough, there has been an abrupt growth of firm’s engagement in CSR within all industries. This is the result of growing requests from the civil society demanding firms, of all sizes, to legitimize their practices. (Crane

years later, GAP still operates on the same principles. Stocked with jeans and music playing in the background, GAP completely changed the face of the retail store when they first opened. GAP Inc. is a force in the transformation of the retail product, and has been a leader in reformatting the retail scene with successful location strategies and widely distributing all of the GAP Inc. brands (Marston & Modarres, 2002). GAP had the desire to do things their way, and focus on delivering casual, American

History and Background. Old Navy is an American clothing and accessories retailer owned by another big clothing comapny, Gap. It has corporate operations in the Mission Bay neighbourhood of San Francisco. The largest of the Old Navy stores are its flagship stores, located in the Mall of America(NYC), Seattle, Chicago, and San Francisco. Old Navy’s history goes right where The Gap, Inc. was founded by Donald.G in 1969. Fisher, who founded his own clothing store out of frustration, when he couldn’t

Ruby Tuesday Inc. provides both physical good and services because it’s in the restaurant business. The type of product they produce is both physical goods and service, and according to Basic Marketing textbook, product is described “as potential customer satisfaction or benefits” (pg. 199). How they delivered their product was through branding, packaging, target markets, and product positioning. Branding According to the Annual Report 2014, Ruby Tuesday, Inc. is the official trademark that is protected

and Athleta operated by Gap company. According to Gap’s website, the company has about 135,000 employees and owns 3,727 stores throughout the world in September 2008. Approximately two thirds of the stores are located in the United States. The main product of the Gap company are clothes, accessories for men, women, children and babies (2016). Although the company is becoming so successful, there is still an issue which is about human resource training that the Gap company should pay attention to. Normally