Parrothead

Case Study: PARROT HEADS UNITE! 1. How can we consider Jimmy Buffett fans as members of a reference group? A brand community? A reference group is a set of individuals sharing a common standard of grouping themselves with their own behavior, characteristics and sociological attributes (Solomon, M. R., 2013). Jimmy Buffet fans can be considered members of a reference group in the sense that each member relates to the aspirations of the whole group. In this case, each of the fans merged in a common

Microsoft Access and its capabilities and benefits. It should show that Microsoft Access is one of the easiest user friendly database and cost effective database applications today. This paper will also examine the use of Access for a business called Parrothead Productions. It is a small one-man operation, which is a remote disc jockey business. The Capabilities of Microsoft Access Microsoft Access database gives you true command of your data, enabling you to retrieve it, sort it, analyze it, summarize

When I imagine a Parrott Head, or Jimmy Buffett fan, I see a Hawaiian themed shirt, white sandy beaches, a margarita, and a lot of people coming together to have a good time. Jimmy Buffett has made a name for himself, otherwise known as his brand. This brand is maintained only by those who follow him and purchase his music, eat at his restaurants, purchase his products, and visit his vacation destinations and casinos. These fans, or Parrot Heads, are not only supporting his brand, they are also