Oneworld

operating today is the Oneworld alliance. Founded on 1 February 1999 by giants such as British Airways, Cathay Pacific, and Qantas, it has expanded to include twelve member airlines, and has an additional twenty non-voting affiliate members, such as QantasLink, subsidiary of Qantas, and Dragonair, subsidiary of Cathay Pacific. Oneworld also won the Skytrax award for best airline alliance in 2010, and has won more international awards than the other two main alliances (Oneworld, 2011). However, some

re-launched in 1997, it now has become one of the fastest growing airlines through the history. Then, 14 years after Qatar Airways re-launched, it being named Airline of the Year 2011, 2012, and 2015. Nowadays, the airways have become one of the Oneworld members and become one of the leading airlines (1). MISSION, VISION, AND GOAL: The mission statement of Qatar Airways is “5 start airline”, and “we do everything excellence”. In order to achieve this mission statement, they need to focus on

and later incorporated in October of 1982. In 2013 American merged with US Airways. Together they serve more than 350 cities in over 50 countries and operate a fleet of approximately 900 aircraft. American Airlines is also members of oneworld alliance. The oneworld alliance group fly to more than 1,000 destinations around the world. In addition to their passenger service, American operates Air Cargo services. They are one of the few airlines carriers that operate both passenger and cargo services

F. Kennedy International Airport in New York. American Airlines aligns their product strategy with market demand. American Airlines strives to stay competitive in the respective market by providing an extensive global network; collaborating with Oneworld Alliance; offering exceptional inflight amenities and highly personalized services. Some of the exceptional inflight offerings include inflight Wi-Fi, Entertainment on Demand, Premium Cabin Entertainment, upgraded amenity kits, slippers, and lighter

Qantas’ situational analysis (SWOT) is the first step in the marketing process whereby the strengths, weaknesses, opportunities and threats of the airline are identified. The airline’s strengths include: Being part of the Oneworld alliance, having a high safety record, being a globally recognised airline through the use of branding and the flying kangaroo logo, purchasing the latest aircraft thus updating technology and staying level with international competitors and the

On October 17, 2015, two of the largest airlines officially became one after two years of negotiations. These negotiations came under great scrutiny, whilst pulling one airline out of Chapter 11 bankruptcy. Continuing to use the American Airlines name, U.S Airways and American Airlines became the largest airline in the world. American Airlines was founded in the 1930’s, under the name of American Airways, after acquiring 80 small airline carriers (Koenig 2011), mainly used for mail services

range of subsidiary business operates in different sector but all of them supporting airlines industry’s activity, such as catering, baggage handling and engineer. This also helped them to control supplier and aircraft maintenance cost. • Oneworld Alliance Oneworld Alliance is a management company founded by Qantas, American Airlines, British Airways, Canadian Airlines and Cathay Pacific. Purpose of this centralized management company is to helping each other with non‐core business activity such as

Qantas ailines has built a reputation for its excellence in safety, engineering, operational reliability and customer service. In the moderan era, this Airline is considered as a one of the biggest oldest airline in Australia. Vision of Qantas • Safety is our first priority. • Passionate staff deliver extraordinary experience to the customers. • Best loyalty programs for our customers. • Innovative leverage of partners • Have discipline approach for the capital management In this Assignment we

North American and European Airline Industry INTRODUCTION The Airline industry is one of the world’s largest industries generating over $300 billion in revenues in 2001 alone and additionally has the second highest industrial growth rate, after the computer industry, with typical growth rates of 3-5% per annum over the last 20 years (Humphreys, 2003; BA Fact book, 2002). For the purpose of this assignment, freight/cargo airline activities will not be considered as freight travel consists

consistency of on-time departures and arrivals. Flexibility is relevant to Qantas’ responses to the changes in market demand. Flexibility is demonstrated through Jetstar’s variable fare. Qantas offers customisation through its participation in the Oneworld Alliance, where it can provide its services to over 680 destinations in 134 countries. Qantas has worked on developing less costly and more efficient opportunities for its consumers by launching new discount airlines: Jetstar and Jetstar