Lada Niva

Introduction GM and Avto VAZ were sitting down to finally negotiate a deal that they had originally committed to in 1999, to jointly build and sell Chevrolets in the Russian market. This car market was expected to account for a significant share of global growth over the next decade. GM felt pressure to jump on board or miss the opportunity. Other auto makers were already on the move. Ford, Fiat and Daewoo were already exploring their own opportunities in Russian and GM did not want to be left