Baskin-Robbins

Baskin Robbins Marketing Plan Final Outline Paper Lou Ann San Nicolas MKT 421 Marketing 1. Baskin Robbins Organizational Overview Baskin Robbins is a franchise based business operating in 35 countries for the last 65 years. The ice cream shops have more than 1,000 flavors since 1945. Baskin Robbins has more than 150 million consumers worldwide with 2,800 locations nationally and 5,800 stores globally. What began as a small business opportunity has grown into a solid

Chapter 1 Introduction 1.1 Company’s Profile Baskin Robbins is a frozen dessert and top ice cream franchise in the Unites States of America by the Entrepreneur magazine’s 31st annual Franchise 500 ranking. It is the world’s largest chain that specializes in ice cream. There are 7,000 retail shops in nearly 50 countries. It was founded in 1945 by two people who are interested and has the passion in creating different flavors of ice cream, which led them to the creation of more than 1,000 ice cream

Brief history: Baskin Robbins was found in 1945 by the two brothers bycooperating, Mr. Burt Baskin and Mr. Irv Robbins. It was found in Los Angeles in USA and named by its organizer's names. Baskin Robbins is one of the Dunkin's brands , which are Dunkin doughnuts, Baskin Robbins and Togo's and they are a piece of Allied Domecq .Allied Domecq is a no doubt understood organizaation which has business with well-known beverages organizations and fast food eateries and it is the working organization

INTRODUCTION: An established ice cream company, Baskin Robbins located at Aeon Bukit Indah was chosen as a study in this report. Baskin Robbins was started back in 1945 where two brothers-in-law, Burton “Burt” Baskin and Irvine “Irv” Robbins had been sharing in the same intention in creating a special, improved and high quality ice cream store (Baskin Robbins, n.d.). The two brothers-in-law started out their ice cream store business through separate business ventures until 1953, where Burt and

out certain commercial activities. The article that I read was called “Baskin-Robbins Franchisee, Hugh Williams” which I will also cite below in further detail. It is a short yet very interesting article about a franchisee named Hugh Williams who was given licensing to open up his own Baskin-Robbins. The article starts out by talking about a little of his background information and how he worked for his parents Baskin-Robbins when he was younger. What is interesting is how he had the dream to open

It helps both to Dunkin Donuts & Baskin-Robbin to balance the business and optimal utilization of resource during idleness of their original business hrs. Also it gives an option to the family and friends visiting at one stop shop to enjoy coffee, breakfast, food and ice cream. Lawn guru:

ice cream making method, thus creating stronger brand equity. Second, Ice-Fili needs to restructure its current distribution system. Nestle already has its products twice as available as Ice-Fili. Summation of Key Problems 1) Competition: Baskin & Robbins and Haagen-Dazs have already become incumbents in the premium ice cream space. Regional players have a big cost advantage so a price war or a move into a low cost strategy would be difficult. 2) Distribution: Ice-Fili’s products have fairly

for rock concert ‘Rock ‘n India’, designed along the lines of international rock festivals, held in Bangalore in March 2008. * In March 2009, Pizza Hut & Baskin Robbins launched an offer that provides Pizza Hut patrons an opportunity to sample a range of Baskin Robbins ice-creams, on placing pizza delivery orders. * Baskin Robbins also advertises and promotes itself through various movies and television shows. * It also distributes pamphlets and advertises in the newspapers about its

A PROJECT REPORT Submitted by: Karan Narwani Class: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL, DUBAI BONAFIDE CERTIFICATE Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly, I would

Dunkin’ Donuts, At-A-Glance Dunkin’ Brands is the parent company of both Dunkin’ Donuts and Baskin-Robbins. • There are nearly 10,800 Dunkin’ Donuts restaurants in 31 countries. Dunkin’ Donuts Locations Dunkin’ Donuts Milestones 1950 “Open Kettle” name changed to Dunkin’ Donuts. 1963 100th Dunkin’ Donuts restaurant opens. 1966 Dunkin’ Donuts University (DDU) is created. 1970 First overseas Dunkin' Donuts restaurant opens in Japan. 1978 Dunkin’ Donuts introduces freshly baked muffins. 1979