Corporate Wars

This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

4. Feel - pay attention to your emotions, what prompts them, and how you deal with negative ones

Harper Lee's To Kill a Mockingbird is a harsh criticism of Southern prejudice. However, Mockingbird focuses not on this prejudice, but on how to fight it. Throughout the novel, Atticus Finch tries to prevent his children from succumbing to the bigotry that plagues Maycomb County. Atticus's lessons teach us that by standing in other people's shoes and exposing ourselves to other people's views we can fight our own prejudice.

Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.

7. Courage to Challenge – I can be bold and brave sometime, however the real challenge is to maintain the courage at any given circumstance.

In today’s society, whenever someone posts things such as, pictures, videos, comments, etc. on the internet it can never be deleted or erased. Not ever will be expunged. Considering that the Lewinsky Scandal was in the late 1990’s, technology was on the brink of drastically changing the way people interacted with others. Just a few years prior to this specific event, news could only be broadcasted on limited outlets. “In 1998, after having been swept up into an improbable romance, I was then swept up into the eye of a political, legal and media maelstrom like we had never seen before. Remember, just a few years earlier, news was consumed from three places: reading a newspaper or a magazine, listening to the radio, or watching television. That was it. But that wasn’t my fate.

3.Working efficiently- Give yourself time to work, if you don't you will not be able to maintain your performance.

The classic story Animal Farm by George Orwell is a historic, social, and political story that has had a major impact on the literary world. Orwell employs the literary devices of allegory, satire, and literary fable. Political satire is abundant throughout the book. The story also unmasks the influence of corrupt power and abusive leadership over the less fortunate. Animal farm has the universal theme that power can be used for ultimate good or absolute evil. This essay focuses on the use of satire and symbolism to express values of a society.

In this section of task I am going to discuss about strategic marketing and the role of strategic marketing.

A number of competitive strategies have been stated by studies, such as the classification system created by Chrisman et al (1988). However, the generic strategies identified by Porter (1985) remain the most popular theory over the years (Allen et al, 2007).

Another strategy is Being defensive ; Defensive strategies are relatively close to Differentiation & Cost leadership . This method helps in keeping all the advantages in one place once they are attained . This strategy is considered as an actual one as it limit competitors ability to offer a business opposition .

Competitive strategy is the moves and methods that the firm has taken and is taking to appeal buyers, improve its market position, and to endure competitive pressures. The strategy is about what a firm’s capability to try to knock off competitors and attain competitive advantage, which can be offensive or defensive. There are three approaches to competitive strategy, which are low-cost leadership strategy where struggling to be the overall low-cost manufacturer in the in industry. Moreover, pursuing to distinguish one’s product offering from competitors (differentiation strategy), and the last one is focus or niche strategy where aiming on thin portion of the market rather than the whole market (Porter, 1998).