MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press) - 10th Edition - by Charles W. Lamb, Joe F. Hair, Carl McDaniel - ISBN 9781305631823

MKTG (with MKTG Online, 1 term (6 month...
10th Edition
Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
ISBN: 9781305631823

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Book Details

Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.

More Editions of This Book

Corresponding editions of this textbook are also available below:

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Mktg 7
7th Edition
ISBN: 9781285091860
MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)
8th Edition
ISBN: 9781285432625
MKTG 11
11th Edition
ISBN: 9781337116831
MKTG 11
11th Edition
ISBN: 9780357688809
MARKETING
9th Edition
ISBN: 9780324362084
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
MKTG 13 W/ ACCESS CODE
13th Edition
ISBN: 9780357467145
MKTG 13:STUDENT ED.-INFUSE ACCESS CARD
13th Edition
ISBN: 9780357805060
MKTG 13:STUDENT ED.-MINDTAPV2.0(1 TERM)
13th Edition
ISBN: 9780357540466
Marketing 12: Student Edition - Text Only
13th Edition
ISBN: 9780357127803
MKTG
13th Edition
ISBN: 9780357682388
MRKT 13:STUDENT ED+MINDTAP 2.0
13th Edition
ISBN: 9780357725184
MKTG -W/MINDTAP >CANADIAN<
4th Edition
ISBN: 9780176854805
MARKETING -TEXT ONLY (INSTRUCTOR'S)
12th Edition
ISBN: 9781133191094

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