M: Marketing Fourth Edition - 4th Edition - by Dhruv Grewal Professor, Michael Levy - ISBN 9780077861025

M: Marketing Fourth Edition
4th Edition
Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
ISBN: 9780077861025

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Book Details

Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

More Editions of This Book

Corresponding editions of this textbook are also available below:

M:MARKETING (EBOOK)
8th Edition
ISBN: 9781265253356
M:MARKETING CONNECT ACCESS
8th Edition
ISBN: 9781265953768
M MARKETING-CONNECT ACCESS >CUSTOM<
8th Edition
ISBN: 9781266172731
M: MARKETING >C< (LL)W/CONNECT
8th Edition
ISBN: 9781265484408
M:MARKETING CONNECT ACCESS SVC
8th Edition
ISBN: 9781265813260
CONNECT ONLINE ACCESS FOR M: MARKETING
8th Edition
ISBN: 2819090201802
M: MARKETING CONNECT ACCESS
8th Edition
ISBN: 9781266383212
Marketing Management MK 323
16th Edition
ISBN: 9781308856322
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
M: Marketing
5th Edition
ISBN: 9781259446290
Marketing
3rd Edition
ISBN: 9780078028854
M Marketing
6th Edition
ISBN: 9781259924033
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
EBK MARKETING
6th Edition
ISBN: 9781259898884
EBK M: MARKETING
6th Edition
ISBN: 8220106797075
EBK M: MARKETING
5th Edition
ISBN: 8220103146647
M: MARKETING
7th Edition
ISBN: 9781266093890
EBK M:MARKETING
7th Edition
ISBN: 9781260478938
EP M:MARKETING-CONNECT ACCESS
7th Edition
ISBN: 9781260478877
M:MARKETING-PHYSICAL ACCESS CODE
7th Edition
ISBN: 9781264580644
M:MKTG 7
7th Edition
ISBN: 9781264842636
M: MARKETING-ACCESS
7th Edition
ISBN: 9781264156474
M Marketing
7th Edition
ISBN: 9781260260359
M: MARKETING 7TH ED (LL) W/CONNECT
7th Edition
ISBN: 9781266056383
M:MARKETING W/CONNECT
7th Edition
ISBN: 9781266804021
M: Marketing
1st Edition
ISBN: 9780073381176
M Marketing - 2nd Edition
2nd Edition
ISBN: 9780073404875

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