UNDERSTANDING BUSINESS
UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
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Chapter 9.3, Problem 7TP
Summary Introduction

To explain: The mass customization.

Introduction:

Customization means providing a specific service to an individual or tailoring a new product which has its own unique features. Mass Customization means provide a specific service to a large group of individuals or tailoring a new product to satisfy the need of a large group of individuals.

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