Case summary:
Medium N was founded in the year 1997. It started off as a pay-per-rent DVD rental facility. Users will go to medium N’s website and browse and order the movies they needed, and get them delivered to their house.
Medium N is taking on the planet, as it becomes available in more countries. It was one of the Country U companies to venture into Country C, and the company now has a footprint in more than 190 countries, with plans to expand into every nation on the planet.
Medium N’s globalized strategy is the secret to its accelerated international growth. It is now shifting its market strategies to emphasize original video programming, like foreign content, rather than pricing. It has not only dominated the video renting market, but it is also persuading more consumers around the world to leave cable and direct TV in favour of streaming.
Finally, Medium N’s popularity is dependent on how much of the world has decent internet access. Only about 34% of Country C people have access to the internet. Despite those difficulties, there is still a lot of space for international expansion and development.
To discuss: Whether medium N is finding it easier way to spread into certain countries than others.
Want to see the full answer?
Check out a sample textbook solutionChapter 9 Solutions
Marketing
- "Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete." Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon. What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.? What advantages do these traditional, physical retailers have over Amazon? What are three to five detailed strategic suggestions YOU have for the traditional, physical retailers so they can stop the loss of market share and revenue caused…arrow_forwardDuring a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.250 words max. per persuasion principlearrow_forwardDuring a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Communicating your value proposition4.a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best. 250 words…arrow_forward
- Progressive has attained top-tier status in the insurance industry by focusing on innovation. Progressive was the first company to offer drive-in claims service, installment payment of premiums, and 24/7 customer service. But perhaps Progressive’s most innovative moves involve its channels of distribution. Whereas most insurance companies distribute via intermediary agents or direct-to-consumer methods, Progressive was one of the first to see value in doing both. In the late 1980s, it augmented its agency distribution with a direct 800-number channel. Two decades ago, Progressive moved into the digital future by becoming the first major insurer to launch a Web site. Soon after, it allowed customers to buy auto insurance policies online in real time. Today, customers can use Progressive’s Web site to do everything from managing their own account information to reporting claims directly. Progressive even offers one-stop concierge claim service. Apply the concept of the supply chain to…arrow_forwardProgressive has attained top-tier status in the insurance industry by focusing on innovation. Progressive was the first company to offer drive-in claims service, installment payment of premiums, and 24/7 customer service. But perhaps Progressive’s most innovative moves involve its channels of distribution. Whereas most insurance companies distribute via intermediary agents or direct-to-consumer methods, Progressive was one of the first to see value in doing both. In the late 1980s, it augmented its agency distribution with a direct 800-number channel. Two decades ago, Progressive moved into the digital future by becoming the first major insurer to launch a Web site. Soon after, it allowed customers to buy auto insurance policies online in real time. Today, customers can use Progressive’s Web site to do everything from managing their own account information to reporting claims directly. Progressive even offers one-stop concierge claim service. Using the model of consumer and business…arrow_forwardProgressive has attained top-tier status in the insurance industry by focusing on innovation. Progressive was the first company to offer drive-in claims service, installment payment of premiums, and 24/7 customer service. But perhaps Progressive’s most innovative moves involve its channels of distribution. Whereas most insurance companies distribute via intermediary agents or direct-to-consumer methods, Progressive was one of the first to see value in doing both. In the late 1980s, it augmented its agency distribution with a direct 800-number channel. Two decades ago, Progressive moved into the digital future by becoming the first major insurer to launch a Web site. Soon after, it allowed customers to buy auto insurance policies online in real time. Today, customers can use Progressive’s Web site to do everything from managing their own account information to reporting claims directly. Progressive even offers one-stop concierge claim service. Discuss the various ways that Progressive…arrow_forward
- Read the below abstract and answer the questions that follow Key Takeaways from Netflix’s Digital Marketing Strategy Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital marketing strategies practiced by Netflix. In addition, Netflix is a leading company providing streaming entertainment service with 183 million paid users in over 190 countries watching TV series, documentaries, and feature films in various genres and languages. Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet. Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and…arrow_forwardRead the below abstract and answer the questions that follow Key Takeaways from Netflix’s Digital Marketing Strategy Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital marketing strategies practiced by Netflix. In addition, Netflix is a leading company providing streaming entertainment service with 183 million paid users in over 190 countries watching TV series, documentaries, and feature films in various genres and languages. Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet. Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and…arrow_forwardRead the below abstract and answer the questions that follow Key Takeaways from Netflix’s Digital Marketing Strategy Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital marketing strategies practiced by Netflix. In addition, Netflix is a leading company providing streaming entertainment service with 183 million paid users in over 190 countries watching TV series, documentaries, and feature films in various genres and languages. Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet. Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and…arrow_forward
- Read the below abstract and answer the questions that follow Key Takeaways from Netflix’s Digital Marketing Strategy Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital marketing strategies practiced by Netflix. In addition, Netflix is a leading company providing streaming entertainment service with 183 million paid users in over 190 countries watching TV series, documentaries, and feature films in various genres and languages. Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet. Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and…arrow_forwardRead the below abstract and answer the questions that follow Key Takeaways from Netflix’s Digital Marketing Strategy Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital marketing strategies practiced by Netflix. In addition, Netflix is a leading company providing streaming entertainment service with 183 million paid users in over 190 countries watching TV series, documentaries, and feature films in various genres and languages. Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet. Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and…arrow_forwardRead the below abstract and answer the questions that follow Key Takeaways from Netflix’s Digital Marketing Strategy Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital marketing strategies practiced by Netflix. In addition, Netflix is a leading company providing streaming entertainment service with 183 million paid users in over 190 countries watching TV series, documentaries, and feature films in various genres and languages. Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet. Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and…arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning