Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.7CTE
Summary Introduction
To research: The legal needs regarding the orders that results from a pricing mistake in online marketing determine a report with an example of an online pricing glitch and the response of the company to this glitch.
Introduction:
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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Explain how has Radant Beauty used the elements of its marketing mix to meet the needs and wants of its target market (Generation Me).
Your answer must clearly indicate the specific activities that Radiant Beauty undertook under the headings of:-
PRICE (The answer should go beyond merely regurgitating the actual price quoted in the case and clearly explain the pricing strategy that the company utilized.
CONSUMER BENEFITS
Notes:
Bother answers must be relevant to the case and must be based on sound marketing principles and the insights you gleaned from analyzing the case.
How do marketers use psychological pricing to communicate something about the product? (AACSB: Written and Oral Communication)
A consumer purchases a flat iron to straighten her hairfor $150 from a salon at which she gets her hair cut.If the salon’s markup is 40 percent and the wholesaler’smarkup is 15 percent, both based on their sellingprices, for what price does the manufacturer sell theproduct to the wholesaler? (AACSB: Written and OralCommunication; Analytical Thinking)
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Marketing: An Introduction (13th Edition)
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- Explain how has Radant Beauty used the elements of its marketing mix to meet the needs and wants of its target market (Generation Me). Your answer must clearly indicate the specific activities that Radiant Beauty undertook under the headings of PRICE and CONSUMER BENEFITS Notes: The answer should go beyond merely regurgitating the actual price quoted in the case and clearly explain the pricing strategy that the company utilized. Answers must be relevant to the case and must be based on sound marketing principles and the insights you gleaned from analyzing the case.arrow_forwardStudy how printed-word royalties work and learn more about the cost and pricing of words. Write a report on what you learned. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardImagine that you are the newly hired brand manager for a T-shirt company whose new line is about to come out. Because of a major fashion magazine’s very positive review of the line, the company wants to reposition the brand as a premium youth (teens & young adults) brand. Your boss asks what price you should charge for the new T-shirt line. The current line, considered mid-range retail, is priced at $20. • Describe what method would you use? Why? • What do you think is the right price? How did you arrive at that? You are welcome to do some online research. Thank you for helping me!arrow_forward
- Suggest another example of how dynamic pricing can be applied based on information obtained from consumers’ digital behavior on the Internet, use of social media, or through mobile technology usage. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forwardDescribe how online purchasing has changed the business- to-business marketing process and discuss the advantages and disadvantages of electronic purchasing. (AACSB: Written and Oral Communication)arrow_forwardHow can you attack Walmart because of its aggressive pricing actions? Note: By believing that Walmart forced a new kind of shopping experience upon a community and robbed them of a way of shopping they used to have (international hypermarket replacing local independent businesses). You should argue that a way of shopping that has been eliminated from the community by Walmart was a better way of shopping. (give your reasoning for believing that Walmart is wrong).arrow_forward
- Why is location-based marketing so attractive to marketers? Why are in-app ads becoming so important to marketers? Research has shown that many consumers use the Internet to investigate purchases before buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying rather than pure research? What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why? Is price discrimination different from versioning? If so, how?arrow_forwardWhat types of retailers offer pricing objectives that are a good fit for ourbrand?arrow_forwardWhich of these is an accurate observation about pricing in today's business environment? A) The internet empowered buyers but doesn't help resellers optimize their pricing. B) Across industries and regions, most companies now use the same pricing methods. C) Many companies do not handle pricing well and fall back on familiar methods that aren't as effective as they should be. D) With ubiquitous online price matching, pricing decisions are more or less automatic these days. E) The hope of offering personalized price promotions hasn't really panned out.arrow_forward
- How do you create a 5-page informational brochure will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?arrow_forwardName and describe the two types of value-based pricing methods. (AACSB: Written and Oral Communication)arrow_forwardHow does BoltBus use a combination of penetration pricingand everyday low pricing (EDLP) to achieve its objectives?arrow_forward
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