Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 9, Problem 9.2DQ
Summary Introduction
To discuss: The meaning for idea generation and the sources for new product ideas.
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Malcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few, Stickiness, and the Law of Context. Research these concepts and describe how understanding them helps marketers better understand and target consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
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