Essentials of Corporate Finance (Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)
Essentials of Corporate Finance (Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)
9th Edition
ISBN: 9781259277214
Author: Stephen A. Ross Franco Modigliani Professor of Financial Economics Professor, Randolph W Westerfield Robert R. Dockson Deans Chair in Bus. Admin., Bradford D Jordan Professor
Publisher: McGraw-Hill Education
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Chapter 9, Problem 5CC

Conch Republic Electronics

Conch Republic Electronics is a midsized electronics manufacturer located in Key West, Florida. The company president is Shelly Couts, who inherited the company. The company originally repaired radios and other household appliances when it was founded more than 70 years ago. Over the years, the company has expanded, and it is now a reputable manufacturer of various specialty electronic items. Jay McCanless, a recent MBA graduate, has been hired by the company in its finance department.

One of the major revenue-producing items manufactured by Conch Republic is a smartphone. Conch Republic currently has one smartphone model on the market and sales have been excellent. The smartphone is a unique item in that it comes in a variety of tropical colors and is preprogrammed to play Jimmy Buffett music. However, as with any electronic item, technology changes rapidly, and the current smartphone has limited features in comparison with newer models. Conch Republic spent $750,000 to develop a prototype for a new smartphone that has all the features of the existing one but adds new features such as wifi tethering. The company has spent a further $200,000 for a marketing study to determine the expected sales figures for the new smartphone.

Conch Republic can manufacture the new smartphone for $205 each in variable costs. Fixed costs for the operation are estimated to run $5.1 million per year. The estimated sales volume is 64,000, 106,000, 87,000, 78,000, and 54,000 per year for the next five years, respectively. The unit price of the new smartphone will be $485. The necessary equipment can be purchased for $34.5 million and will be depreciated on a seven-year MACRS schedule. It is believed the value of the equipment in five years will be $5.5 million.

Net working capital for the smartphones will be 20 percent of sales and will occur with the timing of the cash flows for the year (i.e., there is no initial outlay for NWC). Changes in NWC will thus first occur in Year 1 with the first year’s sales. Conch Republic has a 35 percent corporate tax rate and a required return of 12 percent.

Shelly has asked Jay to prepare a report that answers the following questions:

5.    How sensitive is the NPV to changes in the price of the new smartphone?

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Chapter 9 Solutions

Essentials of Corporate Finance (Mcgraw-hill/Irwin Series in Finance, Insurance, and Real Estate)

Ch. 9.5 - Prob. 9.5ACQCh. 9.5 - What are some potential sources of value in a new...Ch. 9.6 - What are scenario and sensitivity analyses?Ch. 9.6 - Prob. 9.6BCQCh. 9.7 - Why do we say that our standard discounted cash...Ch. 9.7 - What are managerial options in capital budgeting?...Ch. 9.7 - Prob. 9.7CCQCh. 9 - Prob. 9.1CCh. 9 - Section 9.2What are sunk costs?Ch. 9 - Prob. 9.3CCh. 9 - Section 9.4If a firms current assets are 150,000,...Ch. 9 - A project has a positive NPV. What could drive...Ch. 9 - If a firms variable cost per unit estimate used in...Ch. 9 - Section 9.7Capital rationing exists when a company...Ch. 9 - Opportunity Cost. In the context of capital...Ch. 9 - Depreciation. Given the choice, would a firm...Ch. 9 - Prob. 3CTCRCh. 9 - Stand-Alone Principle. Suppose a financial manager...Ch. 9 - Prob. 5CTCRCh. 9 - Capital Budgeting Considerations. A major college...Ch. 9 - Prob. 7CTCRCh. 9 - Prob. 8CTCRCh. 9 - Prob. 9CTCRCh. 9 - Sensitivity Analysis and Scenario Analysis. What...Ch. 9 - LO19.11Marginal Cash Flows. A co-worker claims...Ch. 9 - Prob. 12CTCRCh. 9 - Forecasting Risk. What is forecasting risk? In...Ch. 9 - Options and NPV. What is the option to abandon?...Ch. 9 - Prob. 1QPCh. 9 - Relevant Cash Flows. Winnebagel Corp. currently...Ch. 9 - Prob. 3QPCh. 9 - Calculating OCF. Consider the following income...Ch. 9 - Calculating Depreciation. A piece of newly...Ch. 9 - Prob. 6QPCh. 9 - Prob. 7QPCh. 9 - Calculating Project OCF. Rolston Music Company is...Ch. 9 - Calculating Project OCF. H. Cochran, Inc., is...Ch. 9 - Calculating Project NPV. In the previous problem,...Ch. 9 - Calculating Project Cash Flow from Assets. In the...Ch. 9 - NPV and Modified ACRS. In the previous problem,...Ch. 9 - Project Evaluation. Kolbys Korndogs is looking at...Ch. 9 - Project Evaluation. Your firm is contemplating the...Ch. 9 - Project Evaluation. In the previous problem,...Ch. 9 - Prob. 16QPCh. 9 - Prob. 17QPCh. 9 - Sensitivity Analysis. We are evaluating a project...Ch. 9 - Prob. 19QPCh. 9 - Prob. 20QPCh. 9 - Cost-Cutting Proposals. CSM Machine Shop is...Ch. 9 - Sensitivity Analysis. Consider a three-year...Ch. 9 - Project Analysis. You are considering a new...Ch. 9 - Project Analysis. McGilla Golf has decided to sell...Ch. 9 - Project Evaluation. Aria Acoustics, Inc. (AAI),...Ch. 9 - Prob. 26QPCh. 9 - Conch Republic Electronics Conch Republic...Ch. 9 - Conch Republic Electronics Conch Republic...Ch. 9 - Conch Republic Electronics Conch Republic...Ch. 9 - Conch Republic Electronics Conch Republic...Ch. 9 - Conch Republic Electronics Conch Republic...Ch. 9 - Conch Republic Electronics Conch Republic...Ch. 9 - Conch Republic Electronics Conch Republic...Ch. 9 - Conch Republic Electronics Conch Republic...
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