EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 9, Problem 35C
Summary Introduction

To explain: The alternatives available to BD regarding maintenance of profitability and sparking new growth opportunities.

Introduction:The CA grower’s exchange began in 1910 and today represents the world’s biggest tree nut processing companies, serving about 3500+ growers. CA grower’s exchange produces over 80 percent of the world’s almond supply. The company produces almonds and these almonds are marketed through BD growers. BD growers are responsible for new product development, building new customers, finding new uses of the product and finding new opportunities. Roasted almonds, almond milk, nuts and rice cracker snacks are the core products. The company has recently launched a new range of honey-flavored products since honey is gaining popularity as a good alternative to sugar.

Blurred answer
Students have asked these similar questions
I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references: • How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?  • How does this align with the overall marketing strategy? Consider product, price, promotion, and place. • What is the probable target audience, and what are their probable age, gender, location, and interests?  • Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:   1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)   Kindly provide references.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing