Practical Operations Management
Practical Operations Management
2nd Edition
ISBN: 9781939297136
Author: Simpson
Publisher: HERCHER PUBLISHING,INCORPORATED
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Chapter 9, Problem 2.5Q
Summary Introduction

Interpretation:Company that would be awarded the contract if categories of quality and price are given 80% and 20% weight respectively.

Concept introduction: Bidding is the process used to select the contractor who would do the required work at lowest price. It is the simplest procedure where the cost is calculated and the lowest responsive price is selected to get the work done.

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Explanation of Solution

The procurement department of H hotels is evaluating tenders for its newest hotel resort. Four tenders have been received and tender is being evaluated based on quality and price. Quality is being quantized on a 100 point scale where 50 points is for method statement, 10 points for environmental approach and 60 points for quality and seniority of the company’s project team.

Bid prices are converted based on a 100 point score where lowest price is awarded 100 points and 1 point is penalized for each full $100,000 that price exceeds the lowest price in the group of bids.

Details of bids are as follows:

1.) OR LLC bids $4 million for construction cost; $200,000 for setup costs; $300,000 for overhead and profit; design fees of 5% of construction costs and project risk fee of 1% of construction costs.

So total price for bid would be:

$4,000,000+$200,000+$300,000+(5% of $4,000,000)+(1% of $4,000,000)=$4,740,000

2.) WC bids $3.8 million for construction cost; $250,000 for setup costs; $200,000 for overhead and profit; design fees of 4% of construction costs and project risk fee of 1.5% of construction costs.

So total price for bid would be:

$3,800,000+$250,000+$200,000+(4% of $3,800,000)+(1.5% of $3,800,000)=$4,459,000

3.) UC bids $3.6 million for construction cost; $300,000 for setup costs; $150,000 for overhead and profit; design fees of 7% of construction costs and project risk fee of 1% of construction costs.

So total price for bid would be:

$3,600,000+$300,000+$150,000+(7% of $3,600,000)+(1% of $3,600,000)=$4,338,000

4.) DC bids $4.2 million for construction cost; $200,000 for setup costs; $200,000 for overhead and profit; design fees of 4% of construction costs and project risk fee of 2% of construction costs.

So total price for bid would be:

$4,200,000+$200,000+$200,000+(4% of $4,200,000)+(2% of $4,200,000)=$4,852,000

Lowest offer price is from UCcosting $4,338,000 . So price score of UC would be 100 .

    CompanyBid priceDifference in bid price with lowest bid price Price scoreQuality score = score for method statement + score for environment approach + score for quality and seniority of project management team
    OR LLC$4,470,000$132,000(1001)=99(45+9+35)=89
    WC$4,459,000$121,000(1001)=99(45+10+40)=95
    UC$4,338,000$0100(42+8+32)=82
    DC$4,852,000$514,000(1005)=95(49+9+39)=97

Now price is given weightage of 20% and quality is given at 80%

Thus weighted score of tender would be:

    CompanyPrice scoreQuality score = score for method statement + score for environment approach + score for quality and seniority of project management team Weighted average score
    OR LLC(1001)=99(45+9+35)=89(0.20×99+0.80×89)=91
    WC(1001)=99(45+10+40)=95(0.20×99+0.80×95)=95.8
    UC100(42+8+32)=82(0.20×100+0.80×82)=85.6
    DC(1005)=95(49+9+39)=97(0.20×95+0.80×97)=96.6

Under linear averaging method score of each tender will be result of sum of individual score in each category multiplied by corresponding category weight.

DC should be awarded the contract under average weighted linear cost method as it has the highest average weighted score.

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Joel Deaine, CEO of Deaine Enterprises Incorporated (DEI), is considering a special offer to manufacture a new line of women’s clothing for a large department store chain. DEI has specialized in designer women’s clothing sold in small, upscale retail clothing stores throughout the country. To protect the very elite brand image, DEI has not sold clothing to large department stores. The current offer, however, might be too good to turn down. The department store is willing to commit to a large order, which would be very profitable to DEI, and the order would be renewed automatically for two more years, presumably to continue after that point.   Required: Explain two of the implementation tools covered in this chapter that Joel can use to implement his strategy.
Joel Deaine, CEO of Deaine Enterprises Incorporated (DEI), is considering a special offer to manufacture a new line of women’s clothing for a large department store chain. DEI has specialized in designer women’s clothing sold in small, upscale retail clothing stores throughout the country. To protect the very elite brand image, DEI has not sold clothing to large department stores. The current offer, however, might be too good to turn down. The department store is willing to commit to a large order, which would be very profitable to DEI, and the order would be renewed automatically for two more years, presumably to continue after that point. Required: Determine Joel’s competitive strategy (cost leadership or differentiation) and use this strategy to analyze the choice Joel faces.
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