Essentials Of Investments
Essentials Of Investments
11th Edition
ISBN: 9781260013924
Author: Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher: Mcgraw-hill Education,
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Chapter 9, Problem 1CP
Summary Introduction

To determine:

Which statement best describe the behavioral finance concept of mental accounting.

Introduction:

Mental accounting reflects the tendency of the people to segregate their money in distinct accounts on the basis of diverse subjective criteria which comprises of source from where the money is coming and its proposed use underlying each separate account.

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