EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 8.4, Problem 1PC
Summary Introduction
To determine: The components of the global marketing strategy.
Introduction: The approaches used by a firm for marketing its goods and services globally around the world are known as the global marketing strategy.
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In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?
What is global marketing standardization?
What are the arguments for standardization of marketing strategies in the global marketplace? What are thearguments for localization? What are some ways a firmcan standardize or localize its marketing mix?
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- 12. In bullet points, outline at least 4 (four) differences between domestic marketing and international marketing activities?arrow_forwardList and discuss the basic elements involved in developing a global marketing mix.arrow_forwardWhat are the best ways to develop and execute global marketing strategies mostly used by marketers?arrow_forward
- . Information gathered on foreign markets through research is the basis for the four Ps of global marketing strategy. Name them?arrow_forwardWhat are the global marketing advantages and disadvantages? Provide an Example.arrow_forwardDescribe 2 advantages and 2 disadvantages of customized international marketing strategy.arrow_forward
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