Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 8, Problem 8.15VC
Summary Introduction
Case summary:
Most of the women are interested in wearing high-heeled shoes mainly for their fashionable looks. However, every women is aware of the issues in wearing high heels. For example they do not feel comfortable for anything more than a light walk with short distance and for other activities they would have a second pair of shoes.
The DN Convertible heels enters to the market for this reason. The DN Convertible heels is created by a women who had faced difficulty after a hard night of dancing. The shoes are convertible to anyone of four heel sizes from low-heeled pumps to spiked-heeled stilettos.
The interchangeable heels will convert the high heels into a high-tech plan. Beyond introducing the line of shoes the DN Convertible heels is planning to license the technology to other manufacturers.
Characters in the case:
- DN Convertible heels
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To determine: Whether the DN Convertible heels are likely developed on the basis of the stages of new product development.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
According to its website, Polyvore polyvore.com is a community site for online fashion and style where users are empowered to discover and develop their style and possibly set fashion trends. Users do this by creating “sets” which are shared across the Web. The company collaborates with prominent brands such as Calvin Klein (calvinklein.com), Lancome (lancome-usa.com), and Coach (coach.com) and retailers such as Net-a-Porter, to drive product engagement; the user-generated fashion products on its site are then judged by community members and by celebrities such as Selena Gomez and Katy Perry. Today, the company is also using mobile technologies. For example, it has a new app for that will automatically suggest and mix selected fashions (see venturebeat.com/2015/04/07/polyvores-new-mobile-app-chooses-outfits-for-you). Note: Some celebrities, such as Blake Lively, post their own products for sale on the site. The story of the now-profitable Polyvore is described in detail by Silverbean…
What movies, plays, tv shows, and music videos have had an effect on current fashion trends? If you were a buyer for juniors or young mens apparel, how would the above affect your decisions of what to buy?
what is strength and threat. please give exapline of strenth and threat from the article.
https://www.mma.org/wp-content/uploads/2018/07/adv_vol25-4_ftr3_somerville_fit_0.pdf
Chapter 8 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Similar questions
- Who would buy a Bijan handbags when there is LV or Prada bags around?arrow_forwardWhat are the main challenges facing a luxury fashion brand? as CEO, what actions would you take to deal with these challenges?arrow_forwardIn order for the government to change shopping trends, what are the requirements for women?Please provide us with 6 answers and explanationsarrow_forward
- a sales pitch on selling a designer women's bag? 150 words or morearrow_forward. Choose the most suitable award that Lilit women's magazine offers to magazine subscribers. Justify your choice! -snowboard, -romantic dinner in the guest house, -dishwasher, -garden care tools, -gift card in the shopping center worth 150 euros.arrow_forwardPick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?arrow_forward
- Evidence of a Pink Tax The sense of resignation that female consumers feel when being hit by additional costs at the cash register is real. The additional costs are perceived as a kind of tax because they are felt to be compulsory. When addressing the question of whether, or to what degree, a pink tax actually exists it is important to pay attention to the terms of the inquiry. In this case the framing of the problem has an impact on the potential solutions to the problem. If indeed it can be regarded as a genuine tax, the ultimate source of the problem is the government. In that instance, the obvious solution would be for women to pursue political remedies through voting, lobbying, and seeking judicial relief from predatory pricing. On the other hand, if the term amounts to taxing only in the colloquial or everyday sense there may be market solutions that can help. An illustration of this kind of colloquial use of “tax” is that one might regard being forced to pull an all-nighter at…arrow_forwardPlease note the product chosen is ( women one a day) (1) explain the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?arrow_forwardPlease help me with my business plan our product is clothes for men and women aging from 15-40years old can you make a primary and secondary markwt for that?please thankyouarrow_forward
- Is there the possibility of a disadvantage while using the B2C model? Explain.arrow_forwardCalculate the scores for brands B and C. Which brand would this consumer likely choose? One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a notebook computer. Each attribute, such as memory, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, memory (weighted at 0.5) is the most important computer purchase attribute for this consumer. The consumer believes that Brand C performs best on memory, rating it 7 (higher ratings indicate higher performance). Brand B rates worst on this attribute (rating of 3). Size and price are the consumer’s next most important attributes. Warranty is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand’s score on that attribute. These weighted…arrow_forwardEash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories. Your client Tissot is a Swiss watchmaker that manufactures and markets brand name watches in the $200 to $2,000 price range. The company was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle. Tissot has been a member of The Swatch Group Ltd. since 1983, the largest watch producer and distributor in the world. Today, the company is still based in Le Locle, Switzerland and Tissot watches are marketed in 160 countries around the world. Tissot watches are currently classified by Swatch Group as “mid-range market” products. Prior to the ubiquity of the Internet and E-commerce, Tissot distributed its watches through two channels: department stores and specialty watch stores. In the last few years, it has also been offering an…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
