EBK PRINCIPLES OF MICROECONOMICS (SECON
2nd Edition
ISBN: 9780393616149
Author: Mateer
Publisher: W.W.NORTON+CO. (CC)
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Question
Chapter 8, Problem 6SP
To determine
Identify the production with economies of scale, diseconomies of scale, and constant return to scale.
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Use economies of scale to link a firm’s size and its average costs in the long run.
In 1796, Gottfried Christoph Härtel, a German music publisher, calculated the cost of printing music using an engraved plate technology and used these estimated cost functions to make production decisions. Härtel figured that the fixed cost of printing a musical page—the cost of engraving the plates—was 900 pfennings. The marginal cost of each additional copy of the page is 5 pfennings (Scherer 2001).
a. Graph the total cost, average total cost, average variable cost, and marginal cost functions.
b. Is there a cost advantage to having only one music publisher print a given composition? Why?
c. Härtel used his data to do the following type of analysis. Suppose he expects to sell exactly 300 copies of a composition at 15 pfennings per page of the composition. What is the greatest amount the publisher is willing to pay the composer per page of the composition?
You overheard Mr. John, the newly hired marketing manager, saying: “I think our company should take advantage of economies of scale by increasing output, thereby spreading out our overhead fixed costs”.Would you agree with this statement? If not, provide a better description for the term “economies of scale”. Explain how they may be achieved by organizations. Highlight what would prevent them to occur.
Chapter 8 Solutions
EBK PRINCIPLES OF MICROECONOMICS (SECON
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- In 1796, Gottfried Christoph Hartel, a German music publisher, calculated the cost of printing music using an engraved plate technology and used these estimated cost functions to make production decisions. Hartel figured that the fixed cost of printing a musical page-the cost of engraving the plates-was 900 pfennigs. The marginal cost of each additional copy of the page was 5 pfennigs (Scherer, 2001). Graph the average total cost, average variable cost, and marginal cost functions. 1.) Using the three-point curved line drawing tool, plot the average cost curve. Let the three points correspond to quantities of 20, 60, and 180 units of output. Label this curve 'AC.' 2.) Using the line drawing tool, draw the marginal cost curve. Label this curve 'MC.' 3.) Using the line drawing tool, plot the average variable cost curve. Label this curve 'AVC.' Carefully follow the instructions above, and only draw the required objects. CH pfennigs, cost per page 50- 45- 40- 35- 30- 25- 20- 15- 10- 01 5-…arrow_forwardGap has too many 12,500 square feet stores. The target store size is 6,000 to 10,000 square feet, so Gap plants to combine previously separate stores. Some Gap Body, Gap Adult, and Gap Kids stores will be combined into one store. (CNN, June 10, 2008). Is Gap taking advantage of economies of scale?arrow_forwardThis is a graph of our firm’s costs. Label the lines on the graph using the following labels: average fixed cost (AFC), average variable cost (AVC), average total cost (ATC) and marginal cost (MC). Then label the shut down and breakeven points on the graph. The accountants claim that we are at our profit maximizing point. You decide to investigate potential diseconomies of scale. What diseconomies of scale do you think you might find? How could these be addressed and hopefully decrease costs? (20 points)arrow_forward
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