The term new product, the reason is it important for marketers to understand it and types of innovation. Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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Chapter 8, Problem 6QA

Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references: • How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient? • How does this align with the overall marketing strategy? Consider product, price, promotion, and place. • What is the probable target audience, and what are their probable age, gender, location, and interests? • Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.

Instruction: 1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.). - define the target audience: (Age, gender, location, interests, etc.). - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.) Kindly provide references.

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Chapter 8, Problem 6QA

Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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Answer 3

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Chapter 8, Problem 6QA

Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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Answer 4

Question

Chapter 8, Problem 6QA

Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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Answer 5

Chapter 8, Problem 6QA

Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

Answer 6

Chapter 8, Problem 6QA

Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

Answer 7

Chapter 8, Problem 6QA

Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

Answer 8

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Ch. 8 - Prob. 1QA Ch. 8 - Prob. 2QA Ch. 8 - Prob. 3QA Ch. 8 - Prob. 4QA Ch. 8 - Prob. 5QA Ch. 8 - Prob. 6QA Ch. 8 - Prob. 7QA Ch. 8 - Prob. 8QA Ch. 8 - Prob. 9QA Ch. 8 - Prob. 10QA

The term new product, the reason is it important for marketers to understand it and types of innovation. Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

Solution Summary: The author explains that new product is a substance, an item, and can be tangible or intangible. There are four types of innovation: incremental innovation, disruptive innovation and sustaining innovation.

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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Chapter 8 Solutions

The term new product, the reason is it important for marketers to understand it and types of innovation. Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

Solution Summary: The author explains that new product is a substance, an item, and can be tangible or intangible. There are four types of innovation: incremental innovation, disruptive innovation and sustaining innovation.

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation. Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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Chapter 8 Solutions