Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 8, Problem 1TA
Program Plan Intro

Customer Relationship Management (CRM):

A system that helps a company which manages all aspects of customer encounters, including marketing, sales, distribution, accounting and customer service.

  • The objective of CRM is to recognize and anticipate the requirements of present and potential customers to rise customer holding and reliability while enhancing the technique that products and services are retailed.

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Read the following scenario and answer the following questions.               The Softech team, led by Mr. Andrew (management team) needs to prepare a requirements documentation for an Online Ordering Books System (OOBS) by middle of December 2021.  OOBS is a system that sells book directly to its customers by using secure internet commerce software.  The main purpose of this system is to provide immediate feedback to customers. For example, after making an order, the customer may view information of their ordering status.  This project is supposed to be completed within a month. In order to complete it, the development team needs to find out the requirements, the context information and additional information as well. All the communications with the client’s, named Nancy will be arranged by Ariana. Haikal (developer team) will also help on the development part. While Diana and Vin (tester team) will prepare the test cases and test results.               OOBS is a system that sells…
Read the following scenario and answer the following questions.               The Softech team, led by Mr. Andrew (management team) needs to prepare a requirements documentation for an Online Ordering Books System (OOBS) by middle of December 2021.  OOBS is a system that sells book directly to its customers by using secure internet commerce software.  The main purpose of this system is to provide immediate feedback to customers. For example, after making an order, the customer may view information of their ordering status.  This project is supposed to be completed within a month. In order to complete it, the development team needs to find out the requirements, the context information and additional information as well. All the communications with the client’s, named Nancy will be arranged by Ariana. Haikal (developer team) will also help on the development part. While Diana and Vin (tester team) will prepare the test cases and test results.               OOBS is a system that sells…
Imagine you operate a local landscaping company with hundreds of clients. Choose client data for your CRM system. Can this data improve service or generate revenue?
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