To critically think about: The importance of online product reviews and effect of fake reviews.
Introduction: Online product review describes user experience.
Explanation of Solution
Given information: Example of Amazon and Yelp because they have been called out for fake and paid reviews.
The product review reflects the experience of a user and also, presents the pros and customer planning to buy that product reads the review to know more about its quality. Therefore, it is very important for the testimonials or online reviews to be trustworthy. The customers rely on those online product reviews and make decisions based on them. Most of the customers think that these reviews are legitimate.
Conclusion:
Fake reviews impact the perception of the customer about the product and also, create a wrong perception. It is great act of immorality to post fake reviews on websites.
Want to see more full solutions like this?
Chapter 8 Solutions
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
- What are the ethical implications of the following interpretations? Any information you can access for free on the Internet is fair game. That's what the Web is all about, greater and greater access to information for more and more people ar und the world. In your circle of acquaintances, how common is pirating music and plagiarizing?arrow_forwardUnit IV Journal Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?arrow_forwardWhy may it be problematic if email providers read their customers' messages?arrow_forward
- If we accept the principle of caveat emptor, “let the buyer beware,” why then is there concern about the ethics of advertising? If the consumer is responsible for making the decision, is there anything to justify restricting the advertiser? Explain your view. Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position. What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would “word of mouth” have if there were no advertising?arrow_forwardWhy may it be a bad idea for email companies to read their customers' private correspondence?arrow_forwardWhat are the potential drawbacks of monitoring consumers' email communications?arrow_forward
- Discuss the primary benefits of increased personalization for consumers and companies and evaluate whether and if so how these benefits offset various privacy concerns.arrow_forwardPersonal selling involves an understanding of how to handle objections of potential customers/buyers. Consider a product/service that could be sold through personal selling (through a sales person). How could a salesperson overcome that objection or answer the query or concern effectively for the consumer?arrow_forwardWhen developing a robo-advice system, what legal, ethical, and societal considerations must be considered? Does this robo-advice system's creator owe any additional obligations to its users?arrow_forward
- What are AIO statements? How are they used by marketers?arrow_forwardPlease provide Correct answer, don't use any AI tool.arrow_forwardIn 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. In a television commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Although that sounds like a lot of points to get from drinking the soft drink company's products (roughly 190 drinks a day for 100 years), the company also allowed customers to purchase points for 10 cents each. The man did the math and discovered that the cost of the 7 million points needed for the jet was $700,000. He then put together a business plan, raised the $700,000 from friends and family, and submitted 15 points, the check, and an official order form with a demand for the Harrier jet. The company wrote back, stating that the Harrier jet in the commercial was simply used to create a humorous and entertaining advertisement. They…arrow_forward
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education