Principles Of Operations Management
Principles Of Operations Management
11th Edition
ISBN: 9780135173930
Author: RENDER, Barry, HEIZER, Jay, Munson, Chuck
Publisher: Pearson,
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Chapter 8, Problem 10P

a)

Summary Introduction

To recommed: The site based on total weighted scores

Introduction: Location is one of the important element for a business that controls the cost and expenses. Location strategies support in framing other strategies for a firm where optimal location point will provide competitive advantage to a firm.

b)

Summary Introduction

To determine: The changes in site decision.

c)

Summary Introduction

To determine: The rating given to proximity to port facilities in location B to improve its ranking.

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A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and it has assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown under the respective columns for Georgetown and Biabou.   Calculate the weighted score for each alternative location. Which location should be chosen?
Pan American Refineries, headquartered in Houston, must decide among three sites for the construction of a new oil-processing center. The firm has selected the six factors listed below as a basis for evaluation and has assigned rating weightsfrom 1 to 5 on each factor:FACTOR FACTOR NAME RATING WEIGHT1 Proximity to port facilities 52 Power-source availability and cost 33 Workforce attitude and cost 44 Distance from Houston 25 Community desirability 26 Equipment suppliers in area 3Subhajit Chakraborty, the CEO, has rated each location for eachfactor on a 1- to 100-point basis.FACTOR LOCATION A LOCATION B LOCATION C1 100 80 802 80 70 1003 30 60 704 10 80 605 90 60 806 50 60 90a) Which site will be recommended based on total weightedscores?b) If location B’s score for Proximity to port facilities was resetat 90, how would the result change? c) What score would location B need on Proximity to port facili-ties to change its ranking?
Considering the following data:Location Alternatives(scored out of 100 pts each)Factors                Weights  A  B  CConvenience           0.15   86  85 78Parking Facilities     0.20   78 78 92Display Area           0.18    90 89 90Shopper Traffic      0.27    91 92 85Operating Costs     0.10    98 95 90Neighborhood       0.10    88 91 85a. Using the above factor ratings, calculate the composite score for each location.b. Determine which location alternative (A, B, or C) should be chosen on the basisof the maximum composite score.
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